In an AdAge article this past week, titled “How AI is changing the way agencies work“, it talks about all the great efficiencies and productivity that platforms are delivering for marketing agencies. It’s also changing the way marketers and agencies...

In a recent article in AdAge, it cited that 83% of marketers feel that in-housing is better from a cost perspective, but 61% of marketers stated that outsourcing was better if you care about creativity and strategy. It also stated...

In a recent Ad Age article they reported that many marketers are now doing an end-around, trying to save their way to prosperity and not using search consultants to help them with their new marketing agency search. If you’re trying...

We will soon be releasing what we’re calling the “Not So New Year Outlook Survey” for responses from Marketers and Marketing Agencies. We typically release a New Year Outlook survey every year and that one release is typically is good...

In a recent article in AdAge, the author talks about how the velocity of formal agency searches has gone up in recent months…but not for the things you would typically think marketers are looking for. Historically, a marketer initiated a...

In an article recently posted in Adweek, Home Builder Taylor Morrison’s CMO Stephanie McCarty makes the the claim that “the agency model is broken” which is a bold assertion depending on where you stand. There are plenty of people on...

Critical Mass’ VP of Technology, Ricky Bacon recently published an article on the Drum titled: “Let’s Address the AI Elephant in the Room.  You’d Never Hire Someone this Mid”. And I think Ricky is right. AI has been all the...

Are you a mid-spend marketer? Are you spending anywhere between $500k-$5M on your brand to help it grow in share and stature? If that describes you, I’m guessing you probably need to be very careful about how you spend your...

For those of you who don’t know… Self-determination refers to a person’s ability to make choices and manage their own life. Being self-determined means that you feel in greater control, as opposed to being non-self-determined, which can leave you feeling...

The move to in-house creative teams. The takeover by AI. The question of digital agencies’ relevance. Marketers cutting back on agency spending. Agencies have had it tough over the past few years.  Not only did they have to deal with...