Posts filed under: Advertising

Just read an article about traditional agency search firms and how they are being squeezed because they haven’t adjusted and changed with the times. You, the marketer are changing, your needs are changing in how your managing your business and...
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If you’re like most marketers, you probably get a large number of calls each week from marketing agencies. It can be annoying, I’m sure.  But if you look and listen carefully, it’s pretty easy to sort out the agencies that...
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If you’re looking for a new marketing agency, why put yourself through the pains of doing it on your own? It’s likely you have no time.  And it’s likely you don’t have the full view of all the possible best-in-class...
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According to a recent article Advertising Week 360, titled “Marketers are turning inward, making specialists more important than ever“, more and more marketers are moving parts of their media and marketing activities in-house to improve speed-to-market and transparency. What this...
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Our 2018 Tools & Technology Report was originally designed for marketing agencies, but it is also a great resource for marketers as well. Over 300 marketing agencies rated the value of technologies and tools in the following areas: Social Media...
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Looking at too many agencies when you’re running a search on your own can prove a problem. I’m not talking about the initial screening of firms.  I’m talking about reviewing too large a number of RFP or RFI or proposal...
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Just spent two days at the Mirren marketing agency conference in New York.  Great conference for us as it gives us the opportunity to meet, and get re-acquainted with 100’s of agencies from across the country. The conference also provides...
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Does your marketing agency really understand your credit union brand? Does your marketing agency treat you in a way that allows them to put you in a space that is unlike any other credit union offering in the market. I’m...
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In 2015, we published an Infographic called “The 8 Animal Traits You Need to Future Proof Your Agency”. Little did we know that only two years later, the world of advertising and marketing would be turned upside down and many...
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Ever been involved in a final pitch presentation where the agency doesn’t bring in the agency team that is going to work on your business? How do you feel? Important because they’re all the high flyers from the agency?  Or...
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