I recently read an article in AdAge titled “Small Agencies Win Big Accounts” and it got me thinking about the marketing agency searches we run for our marketing clients. When I started RSW/AgencySearch I set out to give mid-to-small spend...
Things are looking up – at least according to the marketers and agencies we surveyed for our 2024 RSW Mid-Year Progress Report. To download the survey, visit our landing page: 2024 RSW Mid-Year Progress Report. 2023 was a tough year...
In an AdAge article this past week, titled “How AI is changing the way agencies work“, it talks about all the great efficiencies and productivity that platforms are delivering for marketing agencies. It’s also changing the way marketers and agencies...
In a recent article in AdAge, it cited that 83% of marketers feel that in-housing is better from a cost perspective, but 61% of marketers stated that outsourcing was better if you care about creativity and strategy. It also stated...
In a recent Ad Age article they reported that many marketers are now doing an end-around, trying to save their way to prosperity and not using search consultants to help them with their new marketing agency search. If you’re trying...
We will soon be releasing what we’re calling the “Not So New Year Outlook Survey” for responses from Marketers and Marketing Agencies. We typically release a New Year Outlook survey every year and that one release is typically is good...
In a recent article in AdAge, the author talks about how the velocity of formal agency searches has gone up in recent months…but not for the things you would typically think marketers are looking for. Historically, a marketer initiated a...
In an article recently posted in Adweek, Home Builder Taylor Morrison’s CMO Stephanie McCarty makes the the claim that “the agency model is broken” which is a bold assertion depending on where you stand. There are plenty of people on...
Critical Mass’ VP of Technology, Ricky Bacon recently published an article on the Drum titled: “Let’s Address the AI Elephant in the Room. You’d Never Hire Someone this Mid”. And I think Ricky is right. AI has been all the...
Are you a mid-spend marketer? Are you spending anywhere between $500k-$5M on your brand to help it grow in share and stature? If that describes you, I’m guessing you probably need to be very careful about how you spend your...