Posts filed under: Advertising

We’ve all seen it before…the ole bait ‘n switch.  Agencies bringing out all the stops during a presentation…lulling marketers into a false sense of feeling like they are (and will always be) #1 in the eyes of the agency. Then...
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Agency burnout is nothing new. Creatives have been burning the candle at both ends forever. And as I’m sure some of you reading this can attest, either from dealings with agency staffers or a previous professional life of your own....
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In this year’s 2022 New Year Outlook survey we asked marketers and agencies about the use of in-house agencies. With one exception, signs point towards the trend we saw in last year’s report: marketers’ reliance on in-house agencies seems to...
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This year’s 2022 New Year Outlook Report appears to be all about the contrasts – particularly in some areas of spending expectations. Last year brought an unwelcome helping of gloom and doom from marketers, as only 41% expected to see...
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Could there be a potential shift in the sphere of influence when it comes to the marketer-agency relationship? The symbiotic advertising agency/marketer relationship has always been fraught with a certain level of division.  But as RSW’s 2022 New Year Outlook...
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In our recently released 2022 New Year Outlook Report we interviewed both marketers and marketing agencies to get their perspective on what 2022 might look like. To download the 2022 New Year Outlook Report directly, click here   In the...
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We recently ran an agency search for a large Texas-based health system looking for special project work help – wanting to still maintain their long-standing (and happy) relationship with their marketing agency. The search wasn’t to replace the existing agency....
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Key to a successful agency search is focus. Unfortunately, it’s easy to get distracted in today’s “always on” world. And it’s equally as easy to not keep your agency search focused when there are so many possibilities out there. Search...
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We’ve been conducting agency searches for over a decade, and a few times, we’ve seen marketers try to, for lack of a better phrase, “figure it out as they go” when they search for an agency. They use the initial...
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The In-house Conversation – Minus The Glitz Most of the conversation around marketing trends centers on the “flashier” parts of the industry: let’s be honest, big-budget Super Bowl ads with all their glitz are going to draw a couple more...
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