Posts filed under: Advertising

Could there be a potential shift in the sphere of influence when it comes to the marketer-agency relationship? The symbiotic advertising agency/marketer relationship has always been fraught with a certain level of division.  But as RSW’s 2022 New Year Outlook...
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In our recently released 2022 New Year Outlook Report we interviewed both marketers and marketing agencies to get their perspective on what 2022 might look like. To download the 2022 New Year Outlook Report directly, click here   In the...
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We recently ran an agency search for a large Texas-based health system looking for special project work help – wanting to still maintain their long-standing (and happy) relationship with their marketing agency. The search wasn’t to replace the existing agency....
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Key to a successful agency search is focus. Unfortunately, it’s easy to get distracted in today’s “always on” world. And it’s equally as easy to not keep your agency search focused when there are so many possibilities out there. Search...
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We’ve been conducting agency searches for over a decade, and a few times, we’ve seen marketers try to, for lack of a better phrase, “figure it out as they go” when they search for an agency. They use the initial...
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The In-house Conversation – Minus The Glitz Most of the conversation around marketing trends centers on the “flashier” parts of the industry: let’s be honest, big-budget Super Bowl ads with all their glitz are going to draw a couple more...
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Having played in the Agency-Client Relationship space now for the past 16 years, I’ve seen it all. We work with 50+ different agencies across the nation and talk to 1000’s every month.  I’ve seen agency principals sing the praises of...
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Drop clevelandguardians into your favorite browser and here is what see what you’ll find: While the Cleveland Indians baseball team would have liked for you to find their new logo when completing a clevelandguardians search…no such luck. It’s not the...
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At RSW/AgencySearch, we strive to be the gold standard of agency search consultants. What constitutes a gold medal agency search? Ok, so maybe we’re a few weeks late on the Olympics theme, but the time is always right to give...
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If you’re thinking about looking for a new, best-in-class agency, be careful, as it can be a daunting task. Marketers struggle with the task of finding a new marketing agency for a few reasons: They simply don’t have the time...
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