Posts filed under: Advertising

Our 2018 Tools & Technology Report was originally designed for marketing agencies, but it is also a great resource for marketers as well. Over 300 marketing agencies rated the value of technologies and tools in the following areas: Social Media...
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Looking at too many agencies when you’re running a search on your own can prove a problem. I’m not talking about the initial screening of firms.  I’m talking about reviewing too large a number of RFP or RFI or proposal...
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  • Next Generation
Just spent two days at the Mirren marketing agency conference in New York.  Great conference for us as it gives us the opportunity to meet, and get re-acquainted with 100’s of agencies from across the country. The conference also provides...
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Does your marketing agency really understand your credit union brand? Does your marketing agency treat you in a way that allows them to put you in a space that is unlike any other credit union offering in the market. I’m...
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In 2015, we published an Infographic called “The 8 Animal Traits You Need to Future Proof Your Agency”. Little did we know that only two years later, the world of advertising and marketing would be turned upside down and many...
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Ever been involved in a final pitch presentation where the agency doesn’t bring in the agency team that is going to work on your business? How do you feel? Important because they’re all the high flyers from the agency?  Or...
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In a recent AdWeek article, Wunderman reveals their newest way to circumvent the growing movement for marketers to bring agency services in-house: Create an agency that can work inside the four walls of their client’s business. Here’s what I see...
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  • Managing-supply-and-demand
Ran across a great piece in Adweek the other day called “Why Traditional Agency Model is Struggling to Keep Up With Demand”. Here are some of the highlights that might prove relevant to your agency relationships: “The agency of the...
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  • Category Experience
Category experience is something that every marketer we have worked with seems to want in a new agency. Jack-in-the-Box wanted fast food experience. Roundy’s wanted grocery experience. Mercy Health wanted hospital experience. Motorola wanted durable goods/B2B experience. Name your category...
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Does your marketing agency really understand your hospital brand? Does your marketing agency treat you in a way that allows them to put you in a space that is unlike any other hospital or healthcare offering in the market. I’m...
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