Mark Sneider
Mark has been operating in the marketing and advertising space for the past 35 years. Mark started his career at DDB Needham. He spent close to 10 years working in marketing for SC Johnson and KAO brands. And after a 7-year stint working for a global new product concept testing firm where he managed the company’s largest client, Colgate Palmolive, Mark started RSW/US in 2005 and RSW/AgencySearch in 2010.
Have a new marketing project? Need new perspective? I recently managed an agency search for a major healthcare system in the U.S. They had an agency they liked, but felt they needed some fresh perspective to support the launch of...
The Challenge Document. The Challenge Document is a document we use during agency searches during the final stage of the review. At that point, we’ve narrowed the list down to a group of (typically) 3 final agencies for the marketer...
There’s a line we like to cite when talking about, or even to, the agencies that we deal with. “At the end of the day, all agencies do the same stuff.” Surprising to hear from an agency search firm? After...
In the world of marketing (and business at-large, for that matter), it’s a long-held truth that bigger is nearly always better: big revenue, big accounts, big names…you get the big idea. When it comes to marketing agencies, I say, “let’s...
We have been helping marketers find new agencies since 2010. All of the searches we have run have some common threads to them. Spending levels Most of the marketers we represent are mid-to-small spend marketers that either don’t have the...
It doesn’t take a mechanic to recognize most parts of a car when looking at your car. You know a window from a tire, and (hopefully) you know the brakes from the gas pedal. Likewise, any good marketer is able...
How can we help you find a new marketing agency? Our team at RSW/AgencySearch talk a lot about agencies in these posts and we talk about marketing agency-client relationships in these posts and we talk about how to best find...
Just got off the phone with one of our Agency clients at RSW/US who was asked directly by a Marketing prospect to participate in an RFP on a quick turnaround. Not starting with the greatest amount of respect…wouldn’t you say?!...
The dating metaphor is well worn in our world of agency searches, but it’s tough to ignore the parallels: an agency that’s a perfect match for one brand might be a complete non-starter for another. Marketers are quick to look...
We’ve all seen it before…the ole bait ‘n switch. Agencies bringing out all the stops during a presentation…lulling marketers into a false sense of feeling like they are (and will always be) #1 in the eyes of the agency. Then...