Mark Sneider
Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.
I present a webinar to new marketing agency clients on how to avoid a marketing agency’s worst nightmare when involved in a marketing agency search. I tell agencies to remember that in the eyes of the marketer, how you look...
Good help can be hard to find The goal of every search we conduct is to find a match that will yield results for your business for years to come. It’s something we strive for, and it’s something we achieve....
“I was very skeptical.” A quote from a CMO client of ours…right after we completed a successful agency search for his company. He was highly skeptical going in, but a huge believer coming out. In fact, he’s such a believer,...
Some say putting all your eggs in one fully integrated agency’s basket is bad business. Some prefer to keep core disciplines separate feeling like they need/want best-in-class firms to support specific areas of their business. We just finished up a...
It is a New Year. Time for a New Plan? Don’t look now, but we’ve reached the final month of 2020. As we’re hurtling toward year’s end, you’re likely in the midst of looking ahead to what the New Year...
The Challenge Document. The Challenge Document is a document we use during agency searches during the final stage of the review. At that point, we’ve narrowed the list down to a group of 3 final agencies for the marketer to...
It’s been a year of micro-shifts; a plethora of small adaptations to things like messaging, channel engagement, and split-second decisions driven by social forces, political leanings, and of course, the pandemic. What’s beginning to emerge from these shifts, however, is...
We recently asked Marketers in a survey what they WANT when in introductory meetings or calls with agencies. And asked them what they GET. You’ve seen the Grand Canyon? The divide is much greater than that. Here’s what Marketers tell...
Too often, marketers are in a hurry to bring a new marketing agency on board because their existing agency is falling down. And too often, marketers only look at the functional attributes of a marketing agency and do not peel...
We’re not the first to tell you that 2020 has been full of twists, to say the least. Like most of these curveballs, our topic today is a cyclical trend that’s simply been kicked into overdrive by the changes in...