About Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

Here are my most recent posts

All posts by: Mark Sneider

In a recent Adweek article, they discuss a study that indicates 40% of marketers do not trust their media agency. Partnership trust has declined 11% over the past two years.  This is not only a problem for agencies, it’s also...
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Is how they look today a foreshadowing of how they will operate tomorrow? I believe that what you see at any point during the agency evaluation process…is what you’ll get if you bring them on board. This is one of...
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I’m sure you all have been reading about the move to take agency work and move it in-house. We’ve seen it first hand with the agencies we represent on the agency new business side of our business. On the surface,...
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We represent over 50 marketing agencies, operating as their outsourced agency new business sales team.  We talk with agencies every day as part of our effort to get to know more top tier agencies throughout the country. I often tell...
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  • cocktail
Just read an article about traditional agency search firms and how they are being squeezed because they haven’t adjusted and changed with the times. You, the marketer are changing, your needs are changing in how your managing your business and...
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  • All about me
If you’re like most marketers, you probably get a large number of calls each week from marketing agencies. It can be annoying, I’m sure.  But if you look and listen carefully, it’s pretty easy to sort out the agencies that...
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If you’re looking for a new marketing agency, why put yourself through the pains of doing it on your own? It’s likely you have no time.  And it’s likely you don’t have the full view of all the possible best-in-class...
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So here you sit…mid-way through the year and your business is just alright. You’re thinking about changing your marketing agency, believing that a move like that could be your ticket to a better tomorrow…or at least make you look good...
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  • When was the last time
When was the last time you did any of the following for your business? Assessed the relevance and meaningfulness of your brand’s proposition. How well differentiated is it.  Does it hold the same value with your consumer today that it...
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  • marketers looking inward
According to a recent article Advertising Week 360, titled “Marketers are turning inward, making specialists more important than ever“, more and more marketers are moving parts of their media and marketing activities in-house to improve speed-to-market and transparency. What this...
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