Mark Sneider
Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.
There’s a line we like to cite when talking about, or even to, the agencies that we deal with. “At the end of the day, all agencies do the same stuff.” Surprising to hear from an agency search firm? After...
In the world of marketing (and business at-large, for that matter), it’s a long-held truth that bigger is nearly always better: big revenue, big accounts, big names…you get the big idea. When it comes to marketing agencies, I say, “let’s...
We have been helping marketers find new agencies since 2010. All of the searches we have run have some common threads to them. Spending levels Most of the marketers we represent are mid-to-small spend marketers that either don’t have the...
It doesn’t take a mechanic to recognize most parts of a car when looking at your car. You know a window from a tire, and (hopefully) you know the brakes from the gas pedal. Likewise, any good marketer is able...
How can we help you find a new marketing agency? Our team at RSW/AgencySearch talk a lot about agencies in these posts and we talk about marketing agency-client relationships in these posts and we talk about how to best find...
Just got off the phone with one of our Agency clients at RSW/US who was asked directly by a Marketing prospect to participate in an RFP on a quick turnaround. Not starting with the greatest amount of respect…wouldn’t you say?!...
The dating metaphor is well worn in our world of agency searches, but it’s tough to ignore the parallels: an agency that’s a perfect match for one brand might be a complete non-starter for another. Marketers are quick to look...
We’ve all seen it before…the ole bait ‘n switch. Agencies bringing out all the stops during a presentation…lulling marketers into a false sense of feeling like they are (and will always be) #1 in the eyes of the agency. Then...
I recently started a new marketer interview series called “The Marketer’s Edge”. We’ve released 1 episode and have recorded 8. We’re anticipating a new release every week. We have 8 more already scheduled.* Many of these marketers use in-house teams....
Agency burnout is nothing new. Creatives have been burning the candle at both ends forever. And as I’m sure some of you reading this can attest, either from dealings with agency staffers or a previous professional life of your own....