All posts by: Mark Sneider

Some in the marketing agency business call the end of a year and into the first part of a new year: Silly Season. They call it that because they feel that marketers at times irrationally mix-up their agency portfolios just...
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The In-house Conversation – Minus The Glitz Most of the conversation around marketing trends centers on the “flashier” parts of the industry: let’s be honest, big-budget Super Bowl ads with all their glitz are going to draw a couple more...
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Having played in the Agency-Client Relationship space now for the past 16 years, I’ve seen it all. We work with 50+ different agencies across the nation and talk to 1000’s every month.  I’ve seen agency principals sing the praises of...
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Drop clevelandguardians into your favorite browser and here is what see what you’ll find: While the Cleveland Indians baseball team would have liked for you to find their new logo when completing a clevelandguardians search…no such luck. It’s not the...
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At RSW/AgencySearch, we strive to be the gold standard of agency search consultants. What constitutes a gold medal agency search? Ok, so maybe we’re a few weeks late on the Olympics theme, but the time is always right to give...
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If you’re thinking about looking for a new, best-in-class agency, be careful, as it can be a daunting task. Marketers struggle with the task of finding a new marketing agency for a few reasons: They simply don’t have the time...
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Even before the days of the personal computer, marketers have been looking for “magic bullet” solutions. In today’s tech-driven world, that idyllic concept looks like a technology platform that handles all the analytics you could ever want, streamlines the reporting...
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We recently completed a survey among marketers and agencies which, in part, evaluated the technology needs of marketers.  We wanted to understand what challenges were most pressing and then juxtaposition marketer needs to agencies’ use of similar technologies to meet...
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Why is your agency, your agency? Or, in the case of larger rosters, what role does each agency play in your larger plan? If you have a readily available answer, then more power to you. But many times, the answer...
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Not the A, B, C’s, but the X, Y, Z’s of conducting a great search. Meaning the things you should avoid when trying to manage a search on your own. Falling in love during your search Don’t fall in love...
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