About Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

Here are my most recent posts

All posts by: Mark Sneider

What you see is likely what you’re going to get when it comes to marketing agencies. I am a huge proponent of making it real from the moment the agency reaches out to you in their attempt to speak with...
Continue Reading →
We tell our marketing agency clients all the time to reach out with relevancy when they engage with you. Absent of that, an agency looks like every other agency.  They all think they’re smart and strategic and fun and creative. ...
Continue Reading →
The great thing about our RSW/AgencySearch business, is that I get to work with so many different types of businesses and help them find great, new agencies. Check out some of the recent search successes this year: RSW/AgencySearch Case Studies...
Continue Reading →
Changing out marketing agencies can be a handful. There are personalities that have to be dealt with (both the old and the new firm).  There are assets that have to be transitioned.  There’s intellectual capital that goes away and needs...
Continue Reading →
It’s like returning to the Ant Farms of our childhood as we turn to the fifth important animal trait that your marketing agency needs to possess to future-proof your business, as well as  theirs. One reason ants are inspirational is...
Continue Reading →
Is your agency a Mountain Goat? We survey you Marketers regularly, and one of the questions we often ask is: please assess your agency’s ability to keep pace with the evolution of digital marketing. With only 47% of Marketers saying...
Continue Reading →
  • Choices
There are some basic principles that always play predictably among consumers. Consumers never like to be told how they should feel. Consumers like it when products make it easier and save time. Consumers like choices.  They feel like they are...
Continue Reading →
  • Agency of the future
A survey that we run continuously with Marketers individually establishes benchmarks on how their current agency is performing. One of the questions asks Marketers to rate how reliable their agency is in consistently doing an excellent job on a 10-point...
Continue Reading →
This chart probably makes the point best:  Marketing Technology has EXPLODED over the past five years. In 2011, the Chief Marketing Technologist Blog identified 100 Marketing Technology firms.  As of January this year, that number approached 1900.  Little doubt it...
Continue Reading →
  • best-in-class
Is your agency “best-in-class”? To be a best-in-class agency, you have to deliver on a lot of different levels, but I believe it all starts with your agency’s perspective relative to your business and their assignment. If your agency is...
Continue Reading →