All posts by: Mark Sneider

Marketing agencies generally do a solid job for their marketing clients when it comes to designing and developing a website.  They know the importance of things like effective positioning, clarity of communications, user experience, and results-centricity. Again, for the most...
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The majority of agency consultants in the market today are part of big organizations with high overhead and only one way of helping you find new marketing agency firms.  Flexibility isn’t their thing. They’re more expensive and their process can...
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One of the first marketing agency searches we ran in 2010 was for Citrix. After years of working with a big, networked media agency they realized that they were nothing more than a little fish in a great big agency...
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The process of finding a new and better agency should be a painful one.   “Say what?” you say.  Why would I want it to be a painful one? In our world of helping marketers find new and better agencies,...
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In a recent article in AdAge about Midsize brands, they talk about the unique needs of brands that are $100M-$1B in size. There are 350,000 of you out there that fall into this space and you know it, the challenges...
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Why should you look to us to help you find a new, best-in-class, independent marketing agency? Because we have been working with 100’s of independent marketing agencies as our clients for the past 17 years. We know how to look...
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Relying on hope – to find a better marketing agency if your current agency is falling down isn’t the best strategy. Looking at agencies without a clearly defined scope of what you’re after is no way to find your next,...
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As the head of company that services agencies (by helping them find new business) I know how painful it can be for an agency that is involved in a search to not make the final cut.  They pour their hearts...
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Let me start by reminding all of you marketers what the world of today’s CMO looks like: According to a recent Wall Street Journal article: Chief marketing officers’ average tenure in their posts held steady last year at 40 months,...
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Independent agencies are on the rise. The future favors independents over agencies tied to big networks. While there was a day, in pre-pandemic times, when size seemed to matter. Not going with a larger, networked firm seemed to mean that...
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