All posts by: Mark Sneider
Mark Sneider
Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.
Don’t look now, but we’re quickly heading into the final quarter of 2019…heading toward that year end push. Your year has surely already brought successes, challenges, and everything in between, but we’re not done yet. The drive toward year’s end...
You marketers are changing the way of traditional agency search firms! The world of agency search firms is changing not because it wants to…but because of the way you, the marketer are managing your business. In one of our recent...
Another giant in the ad world is closing its doors. And of course, both brands and agencies are jumping to read the tea leaves regarding what went wrong, what could have been done differently, and what this says about the...
Long agency review lists might sound like a great thing to many…but in reality, they are no good for anyone. My desire when shopping is to want to look at as many options as possible before making a decision. I...
This week’s post is all about confronting an uncomfortable truth: that your agency isn’t always to blame for deficiencies in the relationship. It’s easy to point to a declining metric here or a branding hiccup there and immediately hit the...
In a recent survey conducted by the ANA, marketers admit that building and energizing an in-house team of agency folks isn’t as easy as it looks. Ok…so I’m not saying I’m the great prognosticator or anything like that…but I did...
When we conduct searches, we’re always on the lookout for shops that have an eye on the horizon. The best agencies are those that are adaptable enough to adjust to changing trends, but have the discernment to do so in...
In the age of online discourse, it’s easy to get caught up in the buzzwords of the moment. These characterizations are trendy for a reason, and we certainly don’t discount the principles they represent. Nor do we discount the value...
As an old adage says: “A journey of a thousand miles begins with a single step.“ That in mind, I have a question that might seem simple on the surface, but stumps many of the marketers we work with: how...
It’s human nature to seek out the most efficient, streamlined way to accomplish a task. This mindset has been the basis for, well, just about every innovation in recorded history. That’s why it’s only natural that, when faced with an...