Mark Sneider
Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.
Relying on hope – to find a better marketing agency if your current agency is falling down isn’t the best strategy. Looking at agencies without a clearly defined scope of what you’re after is no way to find your next,...
As the head of company that services agencies (by helping them find new business) I know how painful it can be for an agency that is involved in a search to not make the final cut. They pour their hearts...
Let me start by reminding all of you marketers what the world of today’s CMO looks like: According to a recent Wall Street Journal article: Chief marketing officers’ average tenure in their posts held steady last year at 40 months,...
Independent agencies are on the rise. The future favors independents over agencies tied to big networks. While there was a day, in pre-pandemic times, when size seemed to matter. Not going with a larger, networked firm seemed to mean that...
You may have heard some buzz recently about “the disappearing CMO”. In case you haven’t, the sentiment is that the term “marketing” is outdated as a catch-all term. In addition, the responsibilities that once fell to the CMO are now...
Is how they look today a foreshadowing of how they will operate tomorrow? I believe that what you see at any point during the agency evaluation process…is what you’ll get if you bring them on board. This is one of...
At RSW/AgencySearch we believe “good inputs deliver great outputs.” We also believe that garbage in will get you nothing more than garbage out. The concept is intuitive enough, and our world of searching for agencies for marketing clients is a...
Have a new marketing project? Need new perspective? I recently managed an agency search for a major healthcare system in the U.S. They had an agency they liked, but felt they needed some fresh perspective to support the launch of...
The Challenge Document. The Challenge Document is a document we use during agency searches during the final stage of the review. At that point, we’ve narrowed the list down to a group of (typically) 3 final agencies for the marketer...
There’s a line we like to cite when talking about, or even to, the agencies that we deal with. “At the end of the day, all agencies do the same stuff.” Surprising to hear from an agency search firm? After...