Mark Sneider
Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.
As brands shifted, adapted, and sometimes stumbled their way through the last 12 months, another trend reinforced the need for new thinking in the marketing wing: CMOs are on the move like never before. A recent article in AdAge pegs...
I recently interviewed three, high level marketing executives about their plans for post pandemic marketing and what they thought would look the same as it has during the pandemic. All three of the marketers used RSW/AgencySearch to help them find...
What’s next marketers? What’s left to say about the last 12 months? As marketers readjust to the latest readjustments (which themselves were adjusting to previous adjustments), our New Year Outlook report hopefully proved a valuable tool for sifting through surface-level...
In 2015, 50% of marketers stated in our New Year Outlook survey report that they used 2 or fewer marketing agency partners to support the needs of their business. In our most recent New Year Outlook survey report, that number...
In our recently released 2021 New Year Outlook survey report, we learned a little bit about the psyche of marketers and agencies as it related to attending conferences and trade shows in this new virtual environment. We also learned a...
Marketing analytics is a hot topic these days. Challenge is, there is so much out there, and not all agencies are diving down deep into what you need as a marketer to support your business. More and more marketers are...
In our most recent 2021 New Year Outlook survey report, only 41% of marketers indicated that their overall ad spending would increase “significantly” or “somewhat” in 2021 – a significant drop-off from previous years. Lower levels of marketing spending anticipated...
Good news is only 32% of marketers expect to see a decline in their marketing spending levels in 2021 (according to our 2021 New Year Outlook Survey Report). The not-so-good news (for agencies and the marketing community as a whole)...
While it isn’t exactly a retreat from in-house agencies, there are signs that managing an in-house team isn’t the panacea many marketers thought it would be. What was an apparent tidal wave of marketers shifting agency activities in-house, now appears...
COVID has taken its toll on the enthusiasm among marketers and agencies when it comes to investing in non-marketing portions of their businesses. These reductions in spending can have the effect of either put a lot of pressure and strain...