All posts by: Mark Sneider
Mark Sneider
Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.
Does managing your roster of marketing agencies feel like you’re operating a well-oiled machine, or is it more like herding cats? As demand for specialized agencies continues to grow, the reality is that a well-rounded suite of capabilities is best...
“RSW/AgencySearch really did their homework in evaluating agencies for our search. I have to admit, I was a bit skeptical coming in – particularly given they were free. But they vetted agencies thoroughly to only bring the best set of...
Where has all the creativity gone? Much has been said about the continued trend of agencies being acquired by consultancy giants. Some marketers are concerned that this will result in flat ideas from an agency that now answers to a...
A couple of weeks ago, I had the opportunity to attend MarTech West, one of the premier marketing technology conferences in the country. They have a sister conference coming up this Fall out East. Well worth checking out. If you’re...
Spent time at MarTech West the other week listening to key note speakers and visiting all 80 of the exhibitors at the show. Talked with each of the exhibitors to learn directly from them, about their world. I wanted to...
For those that haven’t yet heard, the agency world saw a huge acquisition earlier this week, as Accenture purchased creative firm Droga5. What are the implications of the $200+ million move, and how does it change the landscape for marketers...
I saw an interesting article in AdWeek a few days ago, and while I don’t agree with all of it, there is a point that I liked and wanted to expand on: the idea of letting your agency be an...
How many of you get inundated with calls and emails from MarTech firms trying to sell you the best of whatever it is they are selling? I’m guessing it’s many, if not all of you. I did an informal survey...
Your marketing group is designed and structured for maximum performance. So should the design and structure of the marketing firms that support it too. There are lots of ways you can set up your portfolio of marketing support services. There...
As a marketer, you know the things you want for your company and your brand. But do you know how to find the agency that will get you there? All too often, we see marketers try to shoulder the responsibility...