About Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

Here are my most recent posts

All posts by: Mark Sneider

  • Agency keeping up
In our most recent agency-marketer business report 67% of marketers tell us that they feel that marketing agencies (in general) are keeping up with the “modern world”.  Overall sounds pretty good. Even better…81% of you marketers feel that YOUR agency...
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  • Agency Search Firms Changing
The world of agency search firms is changing not because it wants to…but because of the way you, the marketer are managing your business. In our most recent agency-marketer business survey, 59% of marketers state that 26%+ of the work...
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  • Shiny Object
In our most recent survey (to be released next week) we see some evidence that marketers and agencies are beginning to feel that the shiny object called Virtual Reality may not be all that it was originally cracked up to...
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  • phone
In our most recent agency-marketer business survey (to be released next week), we learned that a large number of you are receiving a lot of calls from agencies every week. 60% of marketers in our survey said they receive 6-10+...
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What you see is likely what you’re going to get when it comes to marketing agencies. I am a huge proponent of making it real from the moment the agency reaches out to you in their attempt to speak with...
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We tell our marketing agency clients all the time to reach out with relevancy when they engage with you. Absent of that, an agency looks like every other agency.  They all think they’re smart and strategic and fun and creative. ...
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The great thing about our RSW/AgencySearch business, is that I get to work with so many different types of businesses and help them find great, new agencies. Check out some of the recent search successes this year: RSW/AgencySearch Case Studies...
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Changing out marketing agencies can be a handful. There are personalities that have to be dealt with (both the old and the new firm).  There are assets that have to be transitioned.  There’s intellectual capital that goes away and needs...
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It’s like returning to the Ant Farms of our childhood as we turn to the fifth important animal trait that your marketing agency needs to possess to future-proof your business, as well as  theirs. One reason ants are inspirational is...
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Is your agency a Mountain Goat? We survey you Marketers regularly, and one of the questions we often ask is: please assess your agency’s ability to keep pace with the evolution of digital marketing. With only 47% of Marketers saying...
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