All posts by: Mark Sneider

I’ve been helping marketers look for best-in-class marketing agencies since the start of 2010 when we helped Citrix look for a new digital media planning & buying firm (they’re still working with them today). Not unlike Citrix, the 35+ marketers...
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  • Big
Being too “agency-like” is no longer an advantage for marketing agencies. But being agile and nimble is an advantage for marketing firms. With more marketers moving work in-house and more marketers using project work to “sample” agencies, no longer are...
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  • Times-are-Changing
It’s often said that the only constant is change, and this certainly applies to our world of agencies and marketers. The value of an agency and of a client, for that matter, can now be measured more in its ability...
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In a recent Adweek article, they discuss a study that indicates 40% of marketers do not trust their media agency. Partnership trust has declined 11% over the past two years.  This is not only a problem for agencies, it’s also...
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Is how they look today a foreshadowing of how they will operate tomorrow? I believe that what you see at any point during the agency evaluation process…is what you’ll get if you bring them on board. This is one of...
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I’m sure you all have been reading about the move to take agency work and move it in-house. We’ve seen it first hand with the agencies we represent on the agency new business side of our business. On the surface,...
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We represent over 50 marketing agencies, operating as their outsourced agency new business sales team.  We talk with agencies every day as part of our effort to get to know more top tier agencies throughout the country. I often tell...
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  • cocktail
Just read an article about traditional agency search firms and how they are being squeezed because they haven’t adjusted and changed with the times. You, the marketer are changing, your needs are changing in how your managing your business and...
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  • All about me
If you’re like most marketers, you probably get a large number of calls each week from marketing agencies. It can be annoying, I’m sure.  But if you look and listen carefully, it’s pretty easy to sort out the agencies that...
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If you’re looking for a new marketing agency, why put yourself through the pains of doing it on your own? It’s likely you have no time.  And it’s likely you don’t have the full view of all the possible best-in-class...
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