All posts by: Mark Sneider
Mark Sneider
Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.
As the marketing reset approaches and the path forward begins to solidify, you may be finding yourself looking at the newly-level playing field. You may be wondering how your company can essentially go back to square one (or at least,...
Finding a new agency is tricky business, even in the best of times. Now that we’re only occasionally seeing people live and in the flesh, one would think that now isn’t the best time to be looking for a new...
In our last survey on the COVID situation (in the middle of March – seems like a lifetime ago, doesn’t it?), we asked you what you thought things would look like for you on the other end of this. Reading...
Raise your hand if you’re tired of hearing the phrase “uncertain times.” It’s become a cliche, but it’s tough to escape the fact that we’re in uncharted waters. As we look ahead, there are new questions daily that demand answers....
Welcome to the 4th episode of RSW/AgencySearch’s “A Look Under the Agency Hood,” a video series in which we bring perspective unmatched in the industry to help you find better marketing agency partners. In this episode, founder/principal Mark Sneider talks...
Welcome to the third episode of RSW/AgencySearch’s “A Look Under the Agency Hood,” a video series in which we bring perspective unmatched in the industry to help you find better marketing agency partners. In this episode, founder/principal Mark Sneider talks...
We don’t need to give you the typical introduction to the situation at hand. You all know it’s not the time for business as usual. From top to bottom, across all verticals, even brands or industries that had thought of...
Now is the time for your agency to make a difference in your world. In a recent Adweek article, the author discusses the things brands need to be thinking about and doing now, given the situation we are in. It...
Welcome to the second episode of RSW/AgencySearch’s “A Look Under the Agency Hood,” a video series in which we bring perspective unmatched in the industry to help YOU find better marketing agency partners. In this episode, founder/principal Mark Sneider discusses...
You don’t need us to tell you that in-house agencies are on the rise. As a marketer, you’ve either seen this trend all around your industry, or you’ve become part of it. Whatever your vantage point, it won’t surprise you...