Posts tagged with: agency search firm

Curveball, or Catalyst? When the coronavirus caused a nationwide lock down, it immediately changed everything we know about marketing, the workplace, and agency relationships. The landscape as we know it was turned upside down, and the trends we had observed...
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Welcome to the third episode of RSW/AgencySearch’s “A Look Under the Agency Hood,” a video series in which we bring perspective unmatched in the industry to help you find better marketing agency partners. In this episode, founder/principal Mark Sneider talks...
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Welcome to the second episode of RSW/AgencySearch’s “A Look Under the Agency Hood,” a video series in which we bring perspective unmatched in the industry to help YOU find better marketing agency partners. In this episode, founder/principal Mark Sneider discusses...
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You don’t need us to tell you that in-house agencies are on the rise. As a marketer, you’ve either seen this trend all around your industry, or you’ve become part of it. Whatever your vantage point, it won’t surprise you...
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Welcome to the inaugural episode of RSW/AgencySearch’s “A Look Under the Agency Hood,” a video series in which we bring perspective unmatched in the industry to help YOU find better marketing agency partners. In this episode, founder/principal Mark Sneider recounts...
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If you’ve been in the marketing world for more than a few years, as I’m sure most of you have, you know that our world of advertising is almost entirely cyclical. This year’s trends are wholly different than last year’s,...
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Just finished up a search for a client in the entertainment/hospitality space. It always amazes me that when you put the same ask in front of 3-4 agencies, you get very different approaches to how they address the challenge document...
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Too often, marketers or traditional search consultants, don’t take the time to ask agencies the tough questions upfront in a search. There’s a tendency to focus on the functional elements associated with an agency versus diving into the degree to...
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We have been helping marketers find new agencies since 2010.  All of the searches we have run have some common threads to them. Spending levels Most of the marketers we represent are mid-to-small spend marketers that either don’t have the...
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With all the talk about the “shiny new toys” on the MarTech horizon, what often gets lost is making the most of what you’ve got – the platforms already sitting in your existing technology stack. We asked marketers to tell...
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