Posts tagged with: agency search firm

  • When was the last time
When was the last time you did any of the following for your business? Assessed the relevance and meaningfulness of your brand’s proposition. How well differentiated is it.  Does it hold the same value with your consumer today that it...
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  • marketers looking inward
According to a recent article Advertising Week 360, titled “Marketers are turning inward, making specialists more important than ever“, more and more marketers are moving parts of their media and marketing activities in-house to improve speed-to-market and transparency. What this...
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Relying on hope – to find a better marketing agency if your current agency is falling down isn’t the best strategy. Looking at agencies without a clearly defined scope of what you’re after is no way to find your next,...
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Looking at too many agencies when you’re running a search on your own can prove a problem. I’m not talking about the initial screening of firms.  I’m talking about reviewing too large a number of RFP or RFI or proposal...
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What does the world actually look like without WPP, the world’s largest agency network? Let’s add all the other big global networks into that mix. Would we miss them?  Would marketers long for them? Personally, I think the world would...
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Does your marketing agency really understand your credit union brand? Does your marketing agency treat you in a way that allows them to put you in a space that is unlike any other credit union offering in the market. I’m...
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Are you and your agency thinking about your credit union brand like it’s a consumer packaged goods brand (e.g. like Crest, or Coke, or Tyson)? There really is no reason not to be thinking about it in those terms. Consumer...
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  • Managing-supply-and-demand
Ran across a great piece in Adweek the other day called “Why Traditional Agency Model is Struggling to Keep Up With Demand”. Here are some of the highlights that might prove relevant to your agency relationships: “The agency of the...
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  • Category Experience
Category experience is something that every marketer we have worked with seems to want in a new agency. Jack-in-the-Box wanted fast food experience. Roundy’s wanted grocery experience. Mercy Health wanted hospital experience. Motorola wanted durable goods/B2B experience. Name your category...
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  • Truth
Spoke with a brand new client the other day who shared with me his feelings about our claim of “no cost”. He said, “I have to admit, the ‘no cost/high value’ claim felt a little suspect to me.” He went...
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