Posts tagged with: agency search firm

  • In House Advertising
In our latest 2017 New Year Outlook Survey Report, 64% of marketers tell us they are moving some of their marketing and agency business in-house. Agencies tell us the same. While in-house agencies can be a great way to cut...
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Ad Age’s Agency Issue came out recently with an interesting piece about Agency Client Relationships called “The Best Agency-Client Marriages.” Retention is that sacred cow for agencies and I don’t have to tell any of you reading, a lot can get...
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Nothing worse than a failing agency-client relationship. Just like a good marriage, a good agency-client relationship requires time, hard work, and sacrifice. Here are 7 things you can do to insure that the once was great agency relationship stays that...
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If you decide it’s time to look for a new agency, and you decide you want to try it on your own (again), here are five steps to better ad agency search that can help make it easier, smoother, and...
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No surprises that in our latest RSW/AgencySearch survey marketers say that the bulk of the increases in their spending this year will be in digital marketing and media (e.g. social, banner, SEO). 67% of marketers stated in our latest survey state...
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In our latest RSW/AgencySearch survey among Marketers and Agencies on the changes in social and digital media since 2009, there were some interesting findings about attitude and behavior changes in this space. One in particular was a statistic that showed...
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It was so much simpler when I was growing up. Three TV Networks, no cell phones, 15% media commissions, agencies driving the client relationships. And it was so much simpler…even just six or seven years ago. There was the internet...
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Some good perspective (click here for post) from a recent past new business director on how to get the most from your agency.  Key takeaways are: 1. A brief should be clear or project purpose, requirements, budget and selection process/criteria...
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Recently the 4A’s set forth a proclamation that “feedback” should be built into contracts between Marketers and the traditional agency search firms they hire (4A’s article). Here’s what these “old school” search consultants say:   “It’s Good Idea, but Practical Issues...
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For the fifth consecutive year in our RSW survey, senior level marketing executives state the primary reasons they look for new agencies are “lack of proactivity” “not happy with strategy or thinking,” and, sadly, “not happy with creative.” You would...
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