Posts tagged with: agency search firm

Good news is only 32% of marketers expect to see a decline in their marketing spending levels in 2021 (according to our 2021 New Year Outlook Survey Report). The not-so-good news (for agencies and the marketing community as a whole)...
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Good help can be hard to find The goal of every search we conduct is to find a match that will yield results for your business for years to come. It’s something we strive for, and it’s something we achieve....
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It is a New Year.  Time for a New Plan? Don’t look now, but we’ve reached the final month of 2020.  As we’re hurtling toward year’s end, you’re likely in the midst of looking ahead to what the New Year...
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The Challenge Document. The Challenge Document is a document we use during agency searches during the final stage of the review. At that point, we’ve narrowed the list down to a group of 3 final agencies for the marketer to...
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We recently asked Marketers in a survey what they WANT when in introductory meetings or calls with agencies.  And asked them what they GET. You’ve seen the Grand Canyon? The divide is much greater than that. Here’s what Marketers tell...
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Too often, marketers are in a hurry to bring a new marketing agency on board because their existing agency is falling down. And too often, marketers only look at the functional attributes of a marketing agency and do not peel...
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We’re not the first to tell you that 2020 has been full of twists, to say the least. Like most of these curveballs, our topic today is a cyclical trend that’s simply been kicked into overdrive by the changes in...
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When you’re looking for the next agency to add to your roster, rarely do you set out for more of the same. You want something shiny, new, and different – otherwise, well, you wouldn’t be looking. It’s a fair criteria,...
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At RSW/AgencySearch, our focus is on laying the groundwork for a long, productive relationship between marketers and agencies. As a result, most of what we write concerns the search process itself: what to look for in an agency, how to...
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The “season” is the time of year when marketers start thinking about looking for new marketing agencies. Some call it “silly season” because there are marketers that just use it as an excuse to change firms.  A New Year means...
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