Posts tagged with: agency search firm

We have been helping marketers find new agencies since 2010.  All of the searches we have run have some common threads to them. Spending levels Most of the marketers we represent are mid-to-small spend marketers that either don’t have the...
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With all the talk about the “shiny new toys” on the MarTech horizon, what often gets lost is making the most of what you’ve got – the platforms already sitting in your existing technology stack. We asked marketers to tell...
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In the world of marketing (and business at-large, for that matter), it’s a long-held truth that bigger is nearly always better: big revenue, big accounts, big names…you get the big idea. When it comes to marketing agencies, I say, “let’s...
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If you’re looking for a new agency (of any type/size/location), we can help at no cost to you. We’ve done it for major national and regional marketers since 2010. We most often are bringing solid mid-size independent firms into our...
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Long agency review lists might sound like a great thing to many…but in reality, they are no good for anyone. My desire when shopping is to want to look at as many options as possible before making a decision. I...
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As an old adage says: “A journey of a thousand miles begins with a single step.“ That in mind, I have a question that might seem simple on the surface, but stumps many of the marketers we work with: how...
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Does managing your roster of marketing agencies feel like you’re operating a well-oiled machine, or is it more like herding cats? As demand for specialized agencies continues to grow, the reality is that a well-rounded suite of capabilities is best...
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“RSW/AgencySearch really did their homework in evaluating agencies for our search. I have to admit, I was a bit skeptical coming in – particularly given they were free. But they vetted agencies thoroughly to only bring the best set of...
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I saw an interesting article in AdWeek a few days ago, and while I don’t agree with all of it, there is a point that I liked and wanted to expand on: the idea of letting your agency be an...
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Your marketing group is designed and structured for maximum performance. So should the design and structure of the marketing firms that support it too. There are lots of ways you can set up your portfolio of marketing support services. There...
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