Posts tagged with: Marketing Agency Search

What sort of agency search criteria do marketers use when selecting agencies? Agencies think cost plays a much more significant role in the selection process than marketers suggest.What are the implications for you – as you look at firms? Does...
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I’m surprised to find that few Marketers have ever used a firm to find marketing agencies. Most have picked up marketing agency recommendations from friends or co-workers…which is perfectly fine. Some carry their old firm into a new job…again, can...
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