Posts tagged with: Marketing Agency Search

Does your marketing agency really understand your hospital brand? Does your marketing agency treat you in a way that allows them to put you in a space that is unlike any other hospital or healthcare offering in the market. I’m...
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  • Truth
Spoke with a brand new client the other day who shared with me his feelings about our claim of “no cost”. He said, “I have to admit, the ‘no cost/high value’ claim felt a little suspect to me.” He went...
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Treat your hospital like it’s a retailer. Pick your retailer.  A grocery retailer, a sandwich shop, a clothing retailer…you choose. Your hospital needs to operate like the best-in-class in any of these categories. It’s not enough to just have a...
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Are you and your agency pushing your brand and its marketing as far as you can? The Back Story There really is no reason why you shouldn’t be pushing your agency, they shouldn’t be nudging you, and ultimately see the...
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What sort of agency search criteria do marketers use when selecting agencies? Agencies think cost plays a much more significant role in the selection process than marketers suggest.What are the implications for you – as you look at firms? Does...
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I’m surprised to find that few Marketers have ever used a firm to find marketing agencies. Most have picked up marketing agency recommendations from friends or co-workers…which is perfectly fine. Some carry their old firm into a new job…again, can...
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