Monthly Archives: August 2012

It’s important to read between the lines when an agency presents – regardless of whether it’s in person or on the phone. If you find yourself in a situation where a team of agency people are present and only one...
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If an agency submits an RFI response and they don’t listen to your instructions, throw them out of the search. Ok…somewhat of a bold, unreasonable statement, but there is some truth to this rather extreme remark. Managed a search last...
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Listening is a skill that few agencies have effectively mastered. In our Marketer surveys we run annually (and can be found on our site: www.rswagencysearch.com/resources/survey-results) you consistently tell us year after year that you feel agencies talk too much about...
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The agency that falls asleep at the wheel – even when they are only moving at a slow, 5 mph – will suffer. We are in the middle of a search for a National professional organization, helping them find a...
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An interesting post about the value of high level management Tweeting – even if it is only once a day. The post reads in part:  “CEOs got to where they are through their long careers and their influence, earned over...
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I married my wife 23 years ago. At the time we decided to wait to have kids – believing that there would be a “right time” that would magically appear to us. The bank account would be robust enough, the jobs...
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Finding a new agency is never an easy thing. You never quite know if you’re talking to the best talent and worry that if you don’t pick the right firm, you might be in a position where you’re having to...
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There comes a time in a marketing agency’s life where it no longer provides meaningful value to its client. It happens.  The world is moving quickly.  There are agencies that simply can’t keep up.  They can’t deliver at the level that...
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In the 2009-2012 Social Media survey report published by RSW/AgencySearch, marketing agencies state that “legal concerns” and “concerns about control” continue to dominate the reasons why they can’t sell more social media to their marketing clients. While “time to maintain” still...
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In our most recent survey report (Social Media Changes 2009-2012: Marketer and Agency Perspective) 76% of marketing agencies surveyed state that one of the top digital capabilities that they sell to their marketing clients is “strategic counsel”. This ranks right up...
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