Monthly Archives: August 2012

It’s important to read between the lines when an agency presents – regardless of whether it’s in person or on the phone. If you find yourself in a situation where a team of agency people are present and only one...
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If an agency submits an RFI response and they don’t listen to your instructions, throw them out of the search. Ok…somewhat of a bold, unreasonable statement, but there is some truth to this rather extreme remark. Managed a search last...
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I married my wife 23 years ago. At the time we decided to wait to have kids – believing that there would be a “right time” that would magically appear to us. The bank account would be robust enough, the jobs...
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In our most recent survey report (Social Media Changes 2009-2012: Marketer and Agency Perspective) 76% of marketing agencies surveyed state that one of the top digital capabilities that they sell to their marketing clients is “strategic counsel”. This ranks right up...
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I’m surprised to find that few Marketers have ever used a firm to find marketing agencies. Most have picked up marketing agency recommendations from friends or co-workers…which is perfectly fine. Some carry their old firm into a new job…again, can...
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It’s easy to shoot for the moon, reach for the sky, want more than you really need…but let’s be realistic. Especially when you’re searching for a new marketing agency. Too often I see marketing firms we represent on the business...
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In a recent post by Tom Martin, he provides a list of “tips for pitching” from the Client’s side of the table. These tips, while certainly valuable to the marketing firm, are also a great tool for marketers looking to...
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My daughter uses Pinterest to create make-up boards, learn about dying her hair with Kool-Aid, and making rubbery eggs. But of what value is Pinterest to Marketers?  And how can a Marketer use Pinterest as a guide to helping select...
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