It’s like returning to the Ant Farms of our childhood as we turn to the fifth important animal trait that your marketing agency needs to possess to future-proof your business, as well as theirs. One reason ants are inspirational is...
Is your agency a Mountain Goat? We survey you Marketers regularly, and one of the questions we often ask is: please assess your agency’s ability to keep pace with the evolution of digital marketing. With only 47% of Marketers saying...
There are some basic principles that always play predictably among consumers. Consumers never like to be told how they should feel. Consumers like it when products make it easier and save time. Consumers like choices. They feel like they are...
A survey that we run continuously with Marketers individually establishes benchmarks on how their current agency is performing. One of the questions asks Marketers to rate how reliable their agency is in consistently doing an excellent job on a 10-point...
Is your agency “best-in-class”? To be a best-in-class agency, you have to deliver on a lot of different levels, but I believe it all starts with your agency’s perspective relative to your business and their assignment. If your agency is...
Was a guest at a Vistage Group yesterday and the leader of the group passed out some great quotes from Elon Musk that will help us all dream a bit bigger. I know they don’t have a lot to do...
Just completed a search for First Entertainment Credit Union in California. Like many of the searches we have run since 2005, I am always amazed at how different responses can be from agencies given the same brief. Most of the...
Just finished up a search for First Entertainment Credit Union. Three solid agencies with lots of great experience. Problem was…one was a rule breaker. I always find it interesting how it is when you present the same Challenge Document for...
Many agencies tell me that relationships with clients often start with the marketing client coming to them stating that they need something specific, not that they are looking for a new marketing partner. “I need a new website.” “I need...
When in an agency search, it can be easy to get taken in by the flash and grandeur of a sexy agency presentation. And it’s easy to find yourself loving an agency’s campaign because it’s clever, hip and cool, and/or...