Recently read this story about Ad Blocking and thought I needed to share. Here is a link to it in Ad Age…but in case you can’t get to the article, I’ve included it below.  This seems very real and very...
We work with marketing agencies of all types and sizes – from Vancouver, British Columbia to Orlando, Florida and everywhere in between. All too often we run into agencies that have built their business on referrals and networking – with...
I was recently called out (in a good way) in an article by Bulldog Reporter’s Richard Carufel. Richard attended this year’s Ad Age Small Agency Conference where I had the distinct pleasure of joining a panel that consisted of three...
“I must receive 100 calls a week from marketing agencies.” A quote from a marketer that one of our marketing agencies was told in a recent conversation. I’m sure you’re world is no different. 100’s of agencies that all have...
There once was a day when agencies were the kings. Marketers mostly sought out the likes of Burnett, Ogilvy, Needham Harper Steers, JWT…and the agencies knew it. Not saying they didn’t have to impress and work at it, but it...
Your brand has one…or it should have one. A point of difference (POD) is what every brand or service strives to achieve. In a sea of sameness, you want to bring your end users real value and a meaningful reason...
We tell our agency clients all the time:Â Make it about them, not about you! We have a client who recently jumped into a second conversation with a prospect to discuss the potential of them helping with a $300k-$500k project...
I often hear about marketing agency searches being run directly by the marketers running the business. On the other side of our business we help manage new business outreach for over 50 agencies and it’s great when our agency clients...
Finding a “must have” marketing agency is no easy task. Back in 2007 I asked a group of 20 Agency Principals at a conference in Kansas City to write down their agency’s “elevator pitch”. 19 of the 20 stated that...
I recently presented a webinar titled “Agency-Marketer Frustrations Breed Opportunity”.  In it, I talk about findings from our most recent survey (2015 New Year Outlook Survey) that highlight some real concerns on both sides of the fence about a lack...