Our sister company, RSW/US just released an eBook about agency new business that I thought you might find interesting as it will give you a bit of a glimpse into the world of the agency people who are “stalking” you....

There are certain “in the middle of the review cues” you need to keep your eyes open for. The final pitch presentation is always an exciting time for the agencies involved and the marketer running the search. A lot of...

Too often, marketers jump into a marketing agency search without really thinking about what they want, what they’re trying to address, and where to look. The marketer has received a few recommendations, they have some ideas about what would be...

A marketing agency’s pitch can be a tough thing to pick apart.  There’s so much to evaluate, so many agencies to review, so much emotion and pressure (and sometimes, politics) making the process an unnerving one. Not to mention, you...

It’s best to look under the hood when looking for a new marketing agency, as they can be a funny lot. Most are forthright, but occasionally you run into a firm that is all in for themselves and it can...

At this year’s ANA Masters of Marketing conference, Mike Sievert, T-Mobile’s Executive Vice President and Chief Marketing Officer discussed how T-Mobile has single-handedly disrupted an industry through its “Un-carrier” strategy of defying “carrier” rules and putting the customer first. Its...

For those of you who attended the ANA Masters of Marketing Conference in Orlando this week, I hope you enjoyed the “show”. It was great meeting those of you who stopped by the booth. Heard some fantastic speakers including Mark...

Many marketers try to search for the right agency, but not all succeed. We see it every day at RSW/AgencySearch. Check out our latest infographic to learn more. Marketers often are short on time.  I was one once a marketer…for...

This is our fourth year supporting the international philanthropy Soles4Souls (www.soles4souls.org) and it was our biggest year yet. We raised over 4,000 pairs of shoes (4,212 to be exact) that will be distributed worldwide to help people working to pull...

Eliminate marketing agency choices and you will run the risk of destroying your agency-client relationship. Agency-client relationships are no different than personal relationships.  When there is trust…things are good.  When trust breaks down, the relationship has a higher likelihood of...