Entrusting any portion of your marketing efforts to an agency can be a stressful proposition. If the agency ends up pushing your company down the wrong path with the wrong strategy, then the ramifications can be significant for both your...
Pitches are a necessary evil for most agencies. They require a lot of time and energy, but then often don’t result in getting a project. As such, many agencies tend to gloss over the pitch with a generic template. As...
When it comes to picking a digital partner for your next project, the landscape of agencies may be a little overwhelming. Not only is it difficult to judge the quality of an agency just off a website, but it’s not...
Your marketing agency plays a crucial role in the success of your business. Consequently, it is important to find a firm that not only meets your specific needs, but has the ability to carry your business forward. If your agency...
Publicis Groupe and DDB shared insights relative to how agencies are restructuring to fight a dying business model at this year’s 4A’s Transformation event. Issue is…it’s just these big holding companies that are breaking, not the smaller, more nimble firms....
Rob Lynch, CMO of Arby’s gave an inspirational (and rather humorous) speech at this year’s ANA suggesting that every marketer, agency, and supplier needs to embrace who you Ar-by’s (I actually made up the line…he just gave the great speech)!...
Spent two great days at the ANA Masters of Marketing Conference a couple weeks ago and unlike the last two years, this year proved to be much more enlightening. I met a lot of great marketers and agencies at the...
Brad Jakeman, the President of Pepsi’s Global Beverage Group, had a pretty tough message to send to the 2,700 attendees at this year’s ANA Masters of Marketing Conference: Stop Calling It Advertising! Jakeman, in an impassioned speech given on Thursday...
“WIFM” – what’s in it for me? Nobody has the time to have to work in order to figure out your story – and nobody wants to hear about you and why you’re so great. What they want is the...
Have you looked at your marketing agency’s website lately? Are you even mentioned on the site? How does their blog look? Is the last post months ago or just days ago? Because if they’re selling you hard on the value...