This is a story about a Social Psychological theory called the Self-Determination Theory – and how its foundational elements are central to a successful and sustaining agency-client relationship. In my last job I worked for a large multinational concept testing...

Recently presented to a group of ANA (American National Advertiser) members in Los Angeles on the topic of why agency-client relationships fail. The conversation centered on two areas: Understanding the psyche of the agency and agency executive.  The more marketers...

Paul Roetzer, Founder and CEO of PR 20/20, an inbound marketing agency kindly agreed to offer his perspective on what the agency of the future looks like as it relates to one of the key agency new business discussion points...

Working to find a better marketing agency is no easy task.  It can be time consuming, tiring, and downright confusing at times.  We have seen marketers try it on their own, ask a friend, do a search, and more often...

I posted this on our agency new business blog today and thought you might find the perspective (from the agency side) of interest and value. I had the good fortune of speaking with 15 Omnicom agencies last week in San...

Ad Age’s Agency Issue came out recently with an interesting piece about Agency Client Relationships called “The Best Agency-Client Marriages.” Retention is that sacred cow for agencies and I don’t have to tell any of you reading, a lot can get...

Nothing worse than a failing agency-client relationship. Just like a good marriage, a good agency-client relationship requires time, hard work, and sacrifice. Here are 7 things you can do to insure that the once was great agency relationship stays that...

Had a marketer ask me in an email to outline our agency search process.  It’s something I always talk about..but never something I write about, so I thought I’d share. Might help you think about how to best manage your own...

Over the past 5-7 years digital firms, mobile firms, SEO firms, and social firms have been springing up like the weeds in my beds during Spring. There are two classes of these agencies that are being birthed every day. The...

In our most recent 2013 survey (click here to download: RSW/AgencySearch survey), the marketer and agency outlook for 2013 is somewhat of a mixed bag. Here is a topline of some of the key findings from the survey: “Uncertainty about the...