This is the first post in our newest series called: “Take 5 – A Marketer’s Take On Agency-Client Relationships”. Every month we’ll ask a marketer from a different industry to give us their point of view on what it takes...
In our recent Agency New Business 2014 Outlook survey, we asked marketers and agencies to share their thoughts on the importance of specialization. Before we dive into the results, let me share some of the things that we see and...
In our latest 2014 New Year Outlook Survey, we asked marketers and agencies to paint a picture of what the agency of the future looked like 5 years out. What we quickly learned is that in some respects, the future...
Is it really good news for marketers? After 3 years of declining enthusiasm among Marketers, 2014 is finally looking like a much more positive year for marketing spending. Following the 2008 recession, marketing activity contracted – and rightly so. Marketers...
With plates full as you head into a new year, likelihood is that time is not on your side if you’re wanting to look for a new marketing agency. Just had a marketer call me interested in having us help...
In our last few searches, we found ourselves in a marketing agency search tie. I personally love when this happens, but it suggests that while we did a good job delivering great agencies to our clients, we also made it...
Was at the BOLO digital agency conference in Arizona in October this year and was listening to Gareth Kay, Chief Strategy Officer at Goodby, Silverstein & Partners talk about different difficult issues the industry is facing and what he believes...
Leo Burnett is my idol. In the sense that his philosophy is what has guided me in the development of both our RSW/US Agency business and our RSW/AgencySearch business. In his valediction speech, Burnett speaks of the need to maintain...
Is your agency your partner? At this year’s ANA Masters of Marketing conference we had a number of marketers come to us inquiring about our no-cost way to help them find better marketing agencies. Interesting that most of the marketers...
Attended and exhibited at our first ANA Masters of Marketing Conference last week. What an outstanding job the ANA does in putting this show together. Great speakers, great entertainment, great group of attendees. If you have never attended a Masters...