If you are really serious about finding the best agency you possibly can, do yourself a favor and don’t just ask your typical set of questions in an RFI. Break out of the mold. Fine and important to ask questions...

We have all seen it. We actually may have been one at some point in time. In fact, you may be one now. An Agency Energy Zapper. It’s a terrible syndrome that benefits no one:  Marketers sucking the life out...

All of the marketers that come to RSW/AgencySearch (to help them find a new marketing agency), have tried to look for an agency on their own in the past. While this certainly can prove successful, the time required to properly...

There are a number of signs that can present themselves suggesting it might be time to look for a new agency.   They include: Your agency has switched key account people more than once in just a few years Your...

Last week Adweek published an article featuring our latest survey. A couple of months ago, Adweek asked us to probe specific questions related to Marketing Agency reviews. They were seeing trends that suggested marketers were puting more attention on things...

In our latest National survey among marketing executives and agency principals, marketers told us a few things that prefer to see from agencies when in pitch or presentation situation – some of which they seem to rarely get. Here are a...

Planning on putting out an RFP or a simple request for information to a group of agencies? You may not know it now, but if you push out too many of them or make your “survey” too long, you’ll have...

I write a lot about the importance of marketers taking their time and defining the parameters of what THEY want in a new firm. It’s important to lay out the specs of what you’re searching for, the skill sets you...

Recently attended the BOLO digital agency conference in Scottsdale, Arizona.  Rather nice place to be in October.  And rather good conference. Learned a lot about what agencies and marketers are thinking in the social and digital space.  I’ll post on...

Ever had an agency lose interest in you? It’s not a pleasant experience. It can happen in many different ways and show its ugly head in many different forms. Posted yesterday on the first of 20 tell tale signs your...