The “season” is the time of year when marketers start thinking about looking for new marketing agencies. Some call it “silly season” because there are marketers that just use it as an excuse to change firms.  A New Year means...

We don’t need to give you the typical introduction to the situation at hand. You all know it’s not the time for business as usual. From top to bottom, across all verticals, even brands or industries that had thought of...

Now is the time for your agency to make a difference in your world. In a recent Adweek article, the author discusses the things brands need to be thinking about and doing now, given the situation we are in. It...

You marketers are changing the way of traditional agency search firms! The world of agency search firms is changing not because it wants to…but because of the way you, the marketer are managing your business. In one of our recent...

For those that haven’t yet heard, the agency world saw a huge acquisition earlier this week, as Accenture purchased creative firm Droga5. What are the implications of the $200+ million move, and how does it change the landscape for marketers...

How many of you get inundated with calls and emails from MarTech firms trying to sell you the best of whatever it is they are selling? I’m guessing it’s many, if not all of you. I did an informal survey...

Your marketing group is designed and structured for maximum performance. So should the design and structure of the marketing firms that support it too. There are lots of ways you can set up your portfolio of marketing support services. There...

It’s the beginning of a new year, which means a few silly (and not so silly) things: Your last few weeks have hopefully been spent relaxing and recharging with friends and family Your New Year’s Resolutions are likely still alive...

I just left an agency search where the client was insistent on bringing in two agencies I recommended against bringing in. One was very tactical and one was limited in depth of experience in the sector the client operated in....

Thanks to our work on agency searches, we hear a wide variety of questions asking us for tips on how to fine-tune the process. For all the companies looking to make the search easier and more painless, a surprising number...