Posts filed under: Digital

Digitally dabbling is no way to develop a productive online program for your brand.  As this post by Jonathan Houston, online marketing manager at Talooma points out, simply placing Facebook and Twitter icons on your website doesn’t make you digitally...
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In a recent post on our RSW/AgencySearch site, we pointed out how marketers believe that “The Future Is Now” for digital agencies.  Results from our most recent survey suggests that digital firms can’t wait to get themselves deeper into the...
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Earlier this year, Adweek ran a story off of a survey we at RSW/AgencySearch ran among Marketers.  67% of Marketers stated in this survey they believed that in the future, digital-only agencies would need to diversify into a fuller range of...
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We currently manage the business development efforts for close to 50 agencies – and speak with 100’s every month, so we have a good handle on what’s going on out in the agency world. Important to have the right firm...
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It’s been a great week for our friends at StruckAxiom.  The agency with offices in Salt Lake, Portland, NYC and LA, was recognized by two leading industry publications for its amazing digital and creative work. AdAge named StruckAxiom the winner...
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The last thing you want when you bring an agency on board is to have them hunting and pecking for new business opportunities within your four walls – and losing sight of the reason why they were first brought in...
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Ok, not quite as bad as that fine lad from NY, but bad nonetheless. When searching for a new agency, make sure you have a good handle on what the agency’s practices are relative to their social media management programs. ...
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Social media is all the rage.  Marketers want to be in it.  Agencies say they can do it.  Nobody knows exactly how to charge for it.  And it’s harder than heck to keep up with. Many agencies talk about their...
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For the fifth consecutive year in our RSW survey, senior level marketing executives state the primary reasons they look for new agencies are “lack of proactivity” “not happy with strategy or thinking,” and, sadly, “not happy with creative.” You would...
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Full service agencies are probably feeling pretty good after reading this week’s Adweek article by Andy McMains: “Marketers to Digital Shops: Diversify or Die”. In the article, McMains cites results from our latest 2011 Client’s Look Ahead at Agencies survey where 67%...
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