Posts tagged with: agency search

Treat your Credit Union like it’s a retailer. Pick your retailer.  A grocery retailer, a sandwich shop, a clothing retailer…you choose. Your credit union needs to operate like the best-in-class in any of these categories. It’s not enough to just...
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In 2015, we published an Infographic called “The 8 Animal Traits You Need to Future Proof Your Agency”. Little did we know that only two years later, the world of advertising and marketing would be turned upside down and many...
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In a recent AdWeek article, Wunderman reveals their newest way to circumvent the growing movement for marketers to bring agency services in-house: Create an agency that can work inside the four walls of their client’s business. Here’s what I see...
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  • Managing-supply-and-demand
Ran across a great piece in Adweek the other day called “Why Traditional Agency Model is Struggling to Keep Up With Demand”. Here are some of the highlights that might prove relevant to your agency relationships: “The agency of the...
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  • Truth
Spoke with a brand new client the other day who shared with me his feelings about our claim of “no cost”. He said, “I have to admit, the ‘no cost/high value’ claim felt a little suspect to me.” He went...
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Treat your hospital like it’s a retailer. Pick your retailer.  A grocery retailer, a sandwich shop, a clothing retailer…you choose. Your hospital needs to operate like the best-in-class in any of these categories. It’s not enough to just have a...
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In our recently released, 2018 Marketer-Agency New Year Outlook Report, marketers and agencies are not aligned when it comes to the importance of measuring ROI. Marketers expect and want to be able to justify all of their spending. 77% of...
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  • waning enthusiasm
We are about to release our 2018 Agency and Marketer New Year Outlook survey report. In advance of the release, I thought I’d preview one of the more interesting findings coming out of the study. For years, agencies have been...
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Agencies often think that because they’re strategic and hard working that this is something that differentiates them from other agencies on the planet. Agencies believe that because they don’t bait and switch and Marketers will only work with senior talent...
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Energy does matter.  It can make or break an agency presentation. Just left a final pitch presentation in Michigan for a health care provider and one of the agencies presenting lacked energy and enthusiasm. To some  degree, we were fortunate because...
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