Posts tagged with: agency search

As we roll out of another fun-filled year, there are at least 3 things we can all be thankful for. As we all know, the world of finding best-in-class agencies is one of constant change and, ideally, improvement. Marketers like...
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The In-house Conversation – Minus The Glitz Most of the conversation around marketing trends centers on the “flashier” parts of the industry: let’s be honest, big-budget Super Bowl ads with all their glitz are going to draw a couple more...
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We recently completed a survey among marketers and agencies which, in part, evaluated the technology needs of marketers.  We wanted to understand what challenges were most pressing and then juxtaposition marketer needs to agencies’ use of similar technologies to meet...
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Why is your agency, your agency? Or, in the case of larger rosters, what role does each agency play in your larger plan? If you have a readily available answer, then more power to you. But many times, the answer...
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In February we invited a number of marketing clients who had used RSW/AgencySearch (to find better agencies), to a virtual conference to talk about their experience working with our firm. We also explored a variety of other topics relative to...
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In 2015, 50% of marketers stated in our New Year Outlook survey report that they used 2 or fewer marketing agency partners to support the needs of their business. In our most recent New Year Outlook survey report, that number...
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In our recently released 2021 New Year Outlook survey report, we learned a little bit about the psyche of marketers and agencies as it related to attending conferences and trade shows in this new virtual environment. We also learned a...
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Marketing analytics is a hot topic these days.  Challenge is, there is so much out there, and not all agencies are diving down deep into what you need as a marketer to support your business. More and more marketers are...
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Good news is only 32% of marketers expect to see a decline in their marketing spending levels in 2021 (according to our 2021 New Year Outlook Survey Report). The not-so-good news (for agencies and the marketing community as a whole)...
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It’s been a year of micro-shifts; a plethora of small adaptations to things like messaging, channel engagement, and split-second decisions driven by social forces, political leanings, and of course, the pandemic. What’s beginning to emerge from these shifts, however, is...
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