Posts tagged with: agency search

Good news is only 32% of marketers expect to see a decline in their marketing spending levels in 2021 (according to our 2021 New Year Outlook Survey Report). The not-so-good news (for agencies and the marketing community as a whole)...
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While it isn’t exactly a retreat from in-house agencies, there are signs that managing an in-house team isn’t the panacea many marketers thought it would be. What was an apparent tidal wave of marketers shifting agency activities in-house, now appears...
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I present a webinar to new marketing agency clients on how to avoid a marketing agency’s worst nightmare when involved in a marketing agency search. I tell agencies to remember that in the eyes of the marketer, how you look...
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“I was very skeptical.” A quote from a CMO client of ours…right after we completed a successful agency search for his company. He was highly skeptical going in, but a huge believer coming out. In fact, he’s such a believer,...
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It is a New Year.  Time for a New Plan? Don’t look now, but we’ve reached the final month of 2020.  As we’re hurtling toward year’s end, you’re likely in the midst of looking ahead to what the New Year...
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The Challenge Document. The Challenge Document is a document we use during agency searches during the final stage of the review. At that point, we’ve narrowed the list down to a group of 3 final agencies for the marketer to...
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It’s been a year of micro-shifts; a plethora of small adaptations to things like messaging, channel engagement, and split-second decisions driven by social forces, political leanings, and of course, the pandemic. What’s beginning to emerge from these shifts, however, is...
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When you’re looking for the next agency to add to your roster, rarely do you set out for more of the same. You want something shiny, new, and different – otherwise, well, you wouldn’t be looking. It’s a fair criteria,...
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78% of marketing agencies in our most recent Agency New Business survey (conducted by our sister company, RSW/US) stated that their website was either only “somewhat” or “not at all” fully optimized to help them win new business. You can...
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At RSW/AgencySearch, our focus is on laying the groundwork for a long, productive relationship between marketers and agencies. As a result, most of what we write concerns the search process itself: what to look for in an agency, how to...
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