Good news is only 32% of marketers expect to see a decline in their marketing spending levels in 2021 (according to our 2021 New Year Outlook Survey Report). The not-so-good news (for agencies and the marketing community as a whole)...

I present a webinar to new marketing agency clients on how to avoid a marketing agency’s worst nightmare when involved in a marketing agency search. I tell agencies to remember that in the eyes of the marketer, how you look...

Good help can be hard to find The goal of every search we conduct is to find a match that will yield results for your business for years to come. It’s something we strive for, and it’s something we achieve....

We recently asked Marketers in a survey what they WANT when in introductory meetings or calls with agencies.  And asked them what they GET. You’ve seen the Grand Canyon? The divide is much greater than that. Here’s what Marketers tell...

In a recent Forbes article, the author talks about how big name agency creatives are shedding themselves of the big networked firms and thinking small by starting up start-ups of their own. This same phenomena occurred during the 2008 recession,...

In the face of continued shifts, we’re seeing a lot of marketers that are searching for the “new normal” in their agency reviews and agency searches. The reality is that we’re in very different times than we were a few...

How can we help you find a new marketing agency? We talk a lot about agencies in these posts and we talk about marketing agency-client relationships in these posts. That’s because we work with agencies each and every day. And...

Curveball, or Catalyst? When the coronavirus caused a nationwide lock down, it immediately changed everything we know about marketing, the workplace, and agency relationships. The landscape as we know it was turned upside down, and the trends we had observed...

Oh the changes you marketers have made! COVID has certainly rattled the cages of our worlds personally. And it has done quite a number on how we all operate from a marketing and advertising standpoint. Check out the results to...

Finding a new agency is tricky business, even in the best of times. Now that we’re only occasionally seeing people live and in the flesh, one would think that now isn’t the best time to be looking for a new...