Posts tagged with: Agency Search Consultants
When we conduct searches, we’re always on the lookout for shops that have an eye on the horizon. The best agencies are those that are adaptable enough to adjust to changing trends, but have the discernment to do so in...
In the age of online discourse, it’s easy to get caught up in the buzzwords of the moment. These characterizations are trendy for a reason, and we certainly don’t discount the principles they represent. Nor do we discount the value...
As an old adage says: “A journey of a thousand miles begins with a single step.“ That in mind, I have a question that might seem simple on the surface, but stumps many of the marketers we work with: how...
It’s human nature to seek out the most efficient, streamlined way to accomplish a task. This mindset has been the basis for, well, just about every innovation in recorded history. That’s why it’s only natural that, when faced with an...
What do you look for in a pitch? Flashy case studies? Past work? Industry experience? By the time of the pitch, all remaining candidates likely have a strong case to work with you, but how do you find that winning...
Where has all the creativity gone? Much has been said about the continued trend of agencies being acquired by consultancy giants. Some marketers are concerned that this will result in flat ideas from an agency that now answers to a...
A couple of weeks ago, I had the opportunity to attend MarTech West, one of the premier marketing technology conferences in the country. They have a sister conference coming up this Fall out East. Well worth checking out. If you’re...
For those that haven’t yet heard, the agency world saw a huge acquisition earlier this week, as Accenture purchased creative firm Droga5. What are the implications of the $200+ million move, and how does it change the landscape for marketers...
How many of you get inundated with calls and emails from MarTech firms trying to sell you the best of whatever it is they are selling? I’m guessing it’s many, if not all of you. I did an informal survey...
Your marketing group is designed and structured for maximum performance. So should the design and structure of the marketing firms that support it too. There are lots of ways you can set up your portfolio of marketing support services. There...