We recently asked Marketers in a survey what they WANT when in introductory meetings or calls with agencies.  And asked them what they GET. You’ve seen the Grand Canyon? The divide is much greater than that. Here’s what Marketers tell...

In a recent Forbes article, the author talks about how big name agency creatives are shedding themselves of the big networked firms and thinking small by starting up start-ups of their own. This same phenomena occurred during the 2008 recession,...

In the face of continued shifts, we’re seeing a lot of marketers that are searching for the “new normal” in their agency reviews and agency searches. The reality is that we’re in very different times than we were a few...

How can we help you find a new marketing agency? We talk a lot about agencies in these posts and we talk about marketing agency-client relationships in these posts. That’s because we work with agencies each and every day. And...

Curveball, or Catalyst? When the coronavirus caused a nationwide lock down, it immediately changed everything we know about marketing, the workplace, and agency relationships. The landscape as we know it was turned upside down, and the trends we had observed...

Oh the changes you marketers have made! COVID has certainly rattled the cages of our worlds personally. And it has done quite a number on how we all operate from a marketing and advertising standpoint. Check out the results to...

Finding a new agency is tricky business, even in the best of times. Now that we’re only occasionally seeing people live and in the flesh, one would think that now isn’t the best time to be looking for a new...

Raise your hand if you’re tired of hearing the phrase “uncertain times.” It’s become a cliche, but it’s tough to escape the fact that we’re in uncharted waters. As we look ahead, there are new questions daily that demand answers....

Welcome to the 4th episode of RSW/AgencySearch’s “A Look Under the Agency Hood,” a video series in which we bring perspective unmatched in the industry to help you find better marketing agency partners. In this episode, founder/principal Mark Sneider talks...

We don’t need to give you the typical introduction to the situation at hand. You all know it’s not the time for business as usual. From top to bottom, across all verticals, even brands or industries that had thought of...