The New Year is upon us, and with the holiday, of course, comes the resolutions that many of you have made (and hopefully none of you have broken yet!). Whether it’s shedding a few pounds, reading a few more books,...

You may have heard some buzz recently about “the disappearing CMO”. In case you haven’t, the sentiment is that the term “marketing” is outdated as a catch-all term.  In addition, the responsibilities that once fell to the CMO are now...

Before we dive into this week’s topic, let’s talk a bit about tailored fit and fashion – I promise it will make sense later. If you’ve ever worn an off-the-rack suit or dress, you know that the result is, well,...

We have been helping marketers find new agencies since 2010.  All of the searches we have run have some common threads to them. Spending levels Most of the marketers we represent are mid-to-small spend marketers that either don’t have the...

With all the talk about the “shiny new toys” on the MarTech horizon, what often gets lost is making the most of what you’ve got – the platforms already sitting in your existing technology stack. We asked marketers to tell...

If you’re looking for a new agency (of any type/size/location), we can help at no cost to you. We’ve done it for major national and regional marketers since 2010. We most often are bringing solid mid-size independent firms into our...

Ready or not, the Age of MarTech has arrived. Just a few short years ago, there were 100 platforms in the market.  Fast forward to today, and there are over 7,000. Each promising to bring an entirely unique, and  “completely...

Don’t look now, but we’re quickly heading into the final quarter of 2019…heading toward that year end push. Your year has surely already brought successes, challenges, and everything in between, but we’re not done yet. The drive toward year’s end...

You marketers are changing the way of traditional agency search firms! The world of agency search firms is changing not because it wants to…but because of the way you, the marketer are managing your business. In one of our recent...

Another giant in the ad world is closing its doors. And of course, both brands and agencies are jumping to read the tea leaves regarding what went wrong, what could have been done differently, and what this says about the...