Now is the time for your agency to make a difference in your world. In a recent Adweek article, the author discusses the things brands need to be thinking about and doing now, given the situation we are in. It...

You don’t need us to tell you that in-house agencies are on the rise. As a marketer, you’ve either seen this trend all around your industry, or you’ve become part of it. Whatever your vantage point, it won’t surprise you...

Clear historical trends indicate a movement to consolidate the number of agencies a marketer uses (on a regular basis), which is very different than it has been in the past. Pre-2017, marketers were on more of a path of expansion...

If you’ve been in the marketing world for more than a few years, as I’m sure most of you have, you know that our world of advertising is almost entirely cyclical. This year’s trends are wholly different than last year’s,...

The New Year is upon us, and with the holiday, of course, comes the resolutions that many of you have made (and hopefully none of you have broken yet!). Whether it’s shedding a few pounds, reading a few more books,...

You may have heard some buzz recently about “the disappearing CMO”. In case you haven’t, the sentiment is that the term “marketing” is outdated as a catch-all term.  In addition, the responsibilities that once fell to the CMO are now...

Before we dive into this week’s topic, let’s talk a bit about tailored fit and fashion – I promise it will make sense later. If you’ve ever worn an off-the-rack suit or dress, you know that the result is, well,...

We have been helping marketers find new agencies since 2010.  All of the searches we have run have some common threads to them. Spending levels Most of the marketers we represent are mid-to-small spend marketers that either don’t have the...

With all the talk about the “shiny new toys” on the MarTech horizon, what often gets lost is making the most of what you’ve got – the platforms already sitting in your existing technology stack. We asked marketers to tell...

If you’re looking for a new agency (of any type/size/location), we can help at no cost to you. We’ve done it for major national and regional marketers since 2010. We most often are bringing solid mid-size independent firms into our...