This year’s 2022 New Year Outlook Report appears to be all about the contrasts – particularly in some areas of spending expectations. Last year brought an unwelcome helping of gloom and doom from marketers, as only 41% expected to see...

Could there be a potential shift in the sphere of influence when it comes to the marketer-agency relationship? The symbiotic advertising agency/marketer relationship has always been fraught with a certain level of division.  But as RSW’s 2022 New Year Outlook...

In our recently released 2022 New Year Outlook Report we interviewed both marketers and marketing agencies to get their perspective on what 2022 might look like. To download the 2022 New Year Outlook Report directly, click here   In the...

Agency Search Consultants and Agency Search Firms The following is a quick reference guide of top Ad Agency Search Consultants and Agency Search Firms for North America. Check out our compiled list of top search consultants, including information on how...

We recently ran an agency search for a large Texas-based health system looking for special project work help – wanting to still maintain their long-standing (and happy) relationship with their marketing agency. The search wasn’t to replace the existing agency....

Key to a successful agency search is focus. Unfortunately, it’s easy to get distracted in today’s “always on” world. And it’s equally as easy to not keep your agency search focused when there are so many possibilities out there. Search...

There’s a new trend in vogue for some of marketing’s biggest brands – the bespoke agency. Just within the last few weeks, both Mercedes-Benz and Planet Fitness have moved to handcrafted agencies built by marketing networks Omnicom and Publicis, respectively....

The In-house Conversation – Minus The Glitz Most of the conversation around marketing trends centers on the “flashier” parts of the industry: let’s be honest, big-budget Super Bowl ads with all their glitz are going to draw a couple more...

Drop clevelandguardians into your favorite browser and here is what see what you’ll find: While the Cleveland Indians baseball team would have liked for you to find their new logo when completing a clevelandguardians search…no such luck. It’s not the...

Why is your agency, your agency? Or, in the case of larger rosters, what role does each agency play in your larger plan? If you have a readily available answer, then more power to you. But many times, the answer...