Last week Adweek published an article featuring our latest survey. A couple of months ago, Adweek asked us to probe specific questions related to Marketing Agency reviews. They were seeing trends that suggested marketers were puting more attention on things...

In our latest National survey among marketing executives and agency principals, marketers told us a few things that prefer to see from agencies when in pitch or presentation situation – some of which they seem to rarely get. Here are a...

Planning on putting out an RFP or a simple request for information to a group of agencies? You may not know it now, but if you push out too many of them or make your “survey” too long, you’ll have...

Ever had an agency lose interest in you? It’s not a pleasant experience. It can happen in many different ways and show its ugly head in many different forms. Posted yesterday on the first of 20 tell tale signs your...

As much as we don’t like to see it happen… There are times when agencies come on board and not long after the new agency has won your heart, they get distracted, less interested, more focused on winning the next...

A question that often comes up from Marketers looking for new marketing agencies. Do we look for one firm that can do it all, or should we get firms that specialize in particular areas (like digital) so we have a...