Posts tagged with: Is it time for a new marketing agency

  • In House Advertising
In our latest 2017 New Year Outlook Survey Report, 64% of marketers tell us they are moving some of their marketing and agency business in-house. Agencies tell us the same. While in-house agencies can be a great way to cut...
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I have to admit, I was somewhat surprised when I read our latest National survey among Agencies and Marketers: 2013 RSW/AgencySearch Agency-Marketer National survey. We always knew that agency specialization was important. We see it every day when we represent...
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The last two searches we’ve managed (one for Mercy Health in Michigan and the other for Legrand) – while different in a good number of respects, were very similar in how they ended up. This agency really knows its stuff! In...
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Why 8 and why 5?  Because I felt like I was forcing myself on #9 and #6 and I felt I didn’t need your typical “Top 10” list to be meaningful! I’m sure there are others and I’ll come to...
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If you are really serious about finding the best agency you possibly can, do yourself a favor and don’t just ask your typical set of questions in an RFI. Break out of the mold. Fine and important to ask questions...
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What the heck is going on here? Have consumers lost their minds? What happened to the print ad, the network TV station, the direct mail piece? What’s with all these consumers turning to social for things to better their lives?...
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We have all seen it. We actually may have been one at some point in time. In fact, you may be one now. An Agency Energy Zapper. It’s a terrible syndrome that benefits no one:  Marketers sucking the life out...
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All of the marketers that come to RSW/AgencySearch (to help them find a new marketing agency), have tried to look for an agency on their own in the past. While this certainly can prove successful, the time required to properly...
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In 2010, we established a relationship with Soles4Souls and have since contributed over 6,000 slightly worn shoes with the help of generous agency contributions. We chose Soles4Souls not only because it’s a worthy organization, but also because our agency clients...
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Of course the Agency wins…right?  They just landed a big ‘ole piece of business! Or is it the Marketer that wins because they’ve just hired a smart Agency that is going to propel them forward!? I think the answer is,...
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