In this year’s 2022 New Year Outlook survey we asked marketers and agencies about the use of in-house agencies. With one exception, signs point towards the trend we saw in last year’s report: marketers’ reliance on in-house agencies seems to...

Agencies have to always be on their game. They have to always be on the hunt to find new business from you, the marketer, and they always need to be pleasing you, the marketer, when they engage with you.  It’s...

We recently completed a survey among marketers and agencies which, in part, evaluated the technology needs of marketers.  We wanted to understand what challenges were most pressing and then juxtaposition marketer needs to agencies’ use of similar technologies to meet...

In our latest 2017 New Year Outlook Survey Report, 64% of marketers tell us they are moving some of their marketing and agency business in-house. Agencies tell us the same. While in-house agencies can be a great way to cut...

I have to admit, I was somewhat surprised when I read our latest National survey among Agencies and Marketers: 2013 RSW/AgencySearch Agency-Marketer National survey. We always knew that agency specialization was important. We see it every day when we represent...

If you are really serious about finding the best agency you possibly can, do yourself a favor and don’t just ask your typical set of questions in an RFI. Break out of the mold. Fine and important to ask questions...

We have all seen it. We actually may have been one at some point in time. In fact, you may be one now. An Agency Energy Zapper. It’s a terrible syndrome that benefits no one:  Marketers sucking the life out...

All of the marketers that come to RSW/AgencySearch (to help them find a new marketing agency), have tried to look for an agency on their own in the past. While this certainly can prove successful, the time required to properly...

In 2010, we established a relationship with Soles4Souls and have since contributed over 6,000 slightly worn shoes with the help of generous agency contributions. We chose Soles4Souls not only because it’s a worthy organization, but also because our agency clients...

There are a number of signs that can present themselves suggesting it might be time to look for a new agency.   They include: Your agency has switched key account people more than once in just a few years Your...