In our most recent RSW/AgencySearch survey among agency principals and marketers, 67% of agencies surveyed stated that most of the new business coming their way (from new and existing clients) is digital in nature. While the day of the traditional...
Digitally dabbling is no way to develop a productive online program for your brand. As this post by Jonathan Houston, online marketing manager at Talooma points out, simply placing Facebook and Twitter icons on your website doesn’t make you digitally...
I was on the phone with a reporter from Adweek yesterday and he was telling me about a new tactic that the SRI’s and Pile’s of the world are using during agency searches to help Marketers get a sense of...
I often tell our advertising agency clients that “all you guys do the same “$#@!*”. I then go on to say…at the end of the day, what really matters is the thinking and ideas and strategy and planning that goes...
The last thing you want when you bring an agency on board is to have them hunting and pecking for new business opportunities within your four walls – and losing sight of the reason why they were first brought in...
We recently managed a search for a large B2B firm looking to find their way more aggressively into the B2C space. We went through our due diligence of finding about 9 agencies that met the qualifying criteria they were looking...
At this year’s Mirren Agency New Business Development Conference, I learned that many mid-to-small agencies aren’t getting the attention of the “traditional/old school” search consultants. It appears that most of these agency search consultants tend to only focus on bigger agencies...
At this year’s Cannes, there were more ad agencies winning awards for PR and social work than PR firms. Is this a trend (are ad agencies taking over the world), or is it as Ad Age suggests, a phenomena driven...
This post from Social Commerce Today about Taco Bell’s recent free taco giveaway on Facebook caught my eye. Per the post: When Taco Bell recently decided to offer its 6 million fans a free taco — no strings attached, only...
Social media is all the rage. Marketers want to be in it. Agencies say they can do it. Nobody knows exactly how to charge for it. And it’s harder than heck to keep up with. Many agencies talk about their...