When Leo Burnett left his Agency, he told employees that in order for the Agency to succeed long-term, they needed to continuously add value to their clients’ lives otherwise they would just be like everyone else. They needed to be...
Came across a group recently that might be of benefit to you, the Marketer. With increasing pressure on generating solid returns on production, media, and advertising investments, I thought these services offered some very unique solutions that can help you...
Recently had a conversation with a VP Marketing about their needs and challenges as it relates to their marketing and agencies. This particular company has been using a lot of agencies, each with their specific specialization. While it’s true that...
It was so much simpler when I was growing up. Three TV Networks, no cell phones, 15% media commissions, agencies driving the client relationships. And it was so much simpler…even just six or seven years ago. There was the internet...
If you’re in need of a new agency and don’t know where to turn, there are ways to get a quick look at the landscape of the talent that is out there. Here are some to consider: Search convention lists. ...
In a recent FastCompany article, Courtney Martin talks about the dangers of relying too heavily on what’s hot in social media, the need for integration of traditional platforms, and the need to recognize that change takes time to influence and...
I’ve had many Marketers ask if I think it’s right to split out a Digital Agency assignment from a more traditional AOR assignment. Depends on your business and how important the digital space is to your business. Depends on how...
We are at a cross road in the digital space. There are agencies that know where this world is going and there are those that are playing a game of digital 101 and aren’t very effectively taking their clients to...
Recently had the privlage to listen to Tim Williams from Ignition Consulting Group tell a group of agencies that if they don’t make changes to the way they are structured, and adapt to the demands of Marketers, they will struggle to survive. ...
Managed a search over the past year where two Agencies mightily impressed the client. Started with the initial Chemistry/Q&A call, worked its way into the RFP, and finally found its way into the pitch. Lots of energy, a lot of...