Managed a search over the past year where two Agencies mightily impressed the client. Started with the initial Chemistry/Q&A call, worked its way into the RFP, and finally found its way into the pitch. Lots of energy, a lot of...
Having helped many Agencies with their new business development efforts since the start of our business in 2005, I have seen the pain:Â Marketer under the gun to make a change and forcing Agencies to react quickly to an RFP...
Agencies are hungry these days and many are willing to offer free insights or thinking or work to show you, the Marketer, the value of what they can bring to the table. While I would never encourage you to take...
When you’re feeling down, it’s sometimes hard to not let others see it. When you go to a bad party that really is a drag, it’s tough to keep a “good face” throughout the entirety of the party – and...
Another year…another perspective on the coming year. In this week’s Adweek, Andy McMains references our latest survey to call out the differences that exist between Marketers and Agencies relative to their outlook for 2012. Download the New Year Outlook report....
Searching for a new agency is no easy task. With so many out there to choose from, who wouldn’t want to see as many as possible to make sure they’re getting a full view of all the great possibilities! Problem...
People inherently like to be in control. Particularly marketers.  I was a CPG marketer for 10 years. Typical “Type A” personality…wanting to make a difference, wanting to control my universe. So it comes as no surprise when I tell you...
My son, who is 18 and a proud first year at UVA, used to always want us to watch him when he was a little boy. “Watch me, watch me!” he’d always say. It was all about him and rarely...
I’ve seen advertising publications refer to the end of year/first of the new year referred to as “the silly season”. They call it this because they believe that marketers (you) randomly make changes in your agencies because it’s the “thing...
In a recent article by Andy McMains at Adweek, he reports that the small independent firms that are part of the Worldwide Partner agency network are particularly pessimistic when it comes to the outlook for the business of marketing and...