Agency search consultants can serve a great purpose. They save marketers time by managing the search process.  They tend to have a better view of the best-in-class agencies that can best serve the business and marketing needs of their clients. ...

Back in the day when I was a CPG marketer, I only occasionally received a call from an ad agency. Today I know marketers receive calls almost hourly from ad agencies looking to win their business. I know this because...

There’s nothing tougher on an incumbent agency than deciding whether or not to participate in a search that their marketing client is initiating. Actually there is one thing that is tougher…being told you’re not going to be included in the...

Agency Search Consultants Agency: a business or organization established to provide a particular service, typically one that involves organizing transactions between two other parties Search: try to find something by looking or otherwise seeking carefully and thoroughly Consultants: a person...

Oftentimes, marketers and some search firms will look for agencies based solely on what is functional and ignore the principal of relevancy. They’ll focus on the degree to which the agencies in consideration are the: Right size Have the right...

While there’s no question that finding a good set of marketing agencies to review is no easy task, one of the toughest parts of managing a search on your own is effectively defining what “The Challenge Document” is going to...

In one of our more recent surveys among marketers and agencies, 77% of marketers stated that they have managed their own marketing agency search. Unfortunately only 44% of all marketers surveyed said that their marketing agency search efforts proved successful....

Our sister company, RSW/US just released an eBook about agency new business that I thought you might find interesting as it will give you a bit of a glimpse into the world of the agency people who are “stalking” you....

There are certain “in the middle of the review cues” you need to keep your eyes open for. The final pitch presentation is always an exciting time for the agencies involved and the marketer running the search. A lot of...

Too often, marketers jump into a marketing agency search without really thinking about what they want, what they’re trying to address, and where to look. The marketer has received a few recommendations, they have some ideas about what would be...