Going at it alone can be a good thing under certain sets of circumstances. Going at it alone when looking for a new marketing agency isn’t always the best way to go. In our latest survey (to be released soon)...

Establishing strategic agency partnerships can be a great thing… If they’re done and presented in the right way. I’ve seen plenty of RFIs where it looks like the partner is really just an add-on to “check the box” of having...

Just had the opportunity to sit through a final pitch presentation for a hospital in Florida and experienced first-hand where hospital marketing needs to go. Consumers are grabbing greater and greater control of the decision making process in healthcare and...

Recently finished an agency search for two food companies and something very interesting happened in both final pitch presentations. Usually when I run searches for clients, whether it be a hospital search for Mercy Health, a spirits search for Sazerac,...

The marketing agency game is changing rapidly. And everybody’s got an opinion.   Some good, some predictable, and some just operating on not so sound ground. As an example, I recently saw a couple of reports – one in WSJ and...

What wins in a marketing agency search? Was sitting at a bar last week while on vacation (what a surprise)…and sitting next to me was John Dooner, the former CEO of McCann WorldGroup (another, this time, real surprise)! We got...

This is the first post in our newest series called: “Take 5 – A Marketer’s Take On Agency-Client Relationships”. Every month we’ll ask a marketer from a different industry to give us their point of view on what it takes...

In our recent Agency New Business 2014 Outlook survey, we asked marketers and agencies to share their thoughts on the importance of specialization. Before we dive into the results, let me share some of the things that we see and...

In our latest 2014 New Year Outlook Survey, we asked marketers and agencies to paint a picture of what the agency of the future looked like 5 years out. What we quickly learned is that in some respects, the future...

Is it really good news for marketers? After 3 years of declining enthusiasm among Marketers, 2014 is finally looking like a much more positive year for marketing spending. Following the 2008 recession, marketing activity contracted – and rightly so.  Marketers...