A marketing agency’s pitch can be a tough thing to pick apart.  There’s so much to evaluate, so many agencies to review, so much emotion and pressure (and sometimes, politics) making the process an unnerving one. Not to mention, you...

It’s best to look under the hood when looking for a new marketing agency, as they can be a funny lot. Most are forthright, but occasionally you run into a firm that is all in for themselves and it can...

At this year’s ANA Masters of Marketing conference, Mike Sievert, T-Mobile’s Executive Vice President and Chief Marketing Officer discussed how T-Mobile has single-handedly disrupted an industry through its “Un-carrier” strategy of defying “carrier” rules and putting the customer first. Its...

Many marketers try to search for the right agency, but not all succeed. We see it every day at RSW/AgencySearch. Check out our latest infographic to learn more. Marketers often are short on time.  I was one once a marketer…for...

This is our fourth year supporting the international philanthropy Soles4Souls (www.soles4souls.org) and it was our biggest year yet. We raised over 4,000 pairs of shoes (4,212 to be exact) that will be distributed worldwide to help people working to pull...

Eliminate marketing agency choices and you will run the risk of destroying your agency-client relationship. Agency-client relationships are no different than personal relationships.  When there is trust…things are good.  When trust breaks down, the relationship has a higher likelihood of...

It’s one thing when agencies recognize their shortcomings and try to address them…but it’s a completely different story when marketers see the holes for the agencies.  It’s what seems to be happening today. We recently released our latest survey report:...

Some agencies have deficiencies in media planning and buying. Some have deficiencies in PR. Others have deficiencies in programmatic buying. All of these things can be reasonably supplemented with outside resources/strategic partnerships that can allow an agency to overcome a...

Marketer mistakes when searching for a new marketing agency isn’t something that happens regularly…but it does happen and they can be avoided. Searching for an agency is no easy task. So many to choose from. So little time. So difficult...

Going at it alone can be a good thing under certain sets of circumstances. Going at it alone when looking for a new marketing agency isn’t always the best way to go. In our latest survey (to be released soon)...