With plates full as you head into a new year, likelihood is that time is not on your side if you’re wanting to look for a new marketing agency. Just had a marketer call me interested in having us help...
In our last few searches, we found ourselves in a marketing agency search tie. I personally love when this happens, but it suggests that while we did a good job delivering great agencies to our clients, we also made it...
Was at the BOLO digital agency conference in Arizona in October this year and was listening to Gareth Kay, Chief Strategy Officer at Goodby, Silverstein & Partners talk about different difficult issues the industry is facing and what he believes...
Leo Burnett is my idol. In the sense that his philosophy is what has guided me in the development of both our RSW/US Agency business and our RSW/AgencySearch business. In his valediction speech, Burnett speaks of the need to maintain...
In a recent article in Ad Age, the author notes that there are many agencies turning their backs on RFIs and RFPs that are simply unrealistic – in terms of fees, time to execute, and ownership of intellectual property. And...
Is your agency your partner? At this year’s ANA Masters of Marketing conference we had a number of marketers come to us inquiring about our no-cost way to help them find better marketing agencies. Interesting that most of the marketers...
Hard to believe that things are so bad in the Agency Search world that the ANA and the 4A’s had to issue a refreshed set of guidelines on how to best prepare agencies when they are involved in an agency...
Social media is about giving not taking… I have a friend who has a brother-in-law (God bless him) that is “Mr. Pot of Gold at the End of the Rainbow”. Always the short-cut and always looking for the next best...
This is a story that attempts to dispel the myth that “free” always means “cheap”. I spent 10 years in packaged goods marketing and “free” was often something we tried to avoid. It often cheapened or lessened the perceived value...
In a Forbes’ Magazine article titled “7 Things Really Persuasive People Do“ it outlines a great line-up of things that people can do to win the day. I argue that this list isn’t only great for the Marketing Agency New...