In a post by Ad Age columnist Erika Weinstein, she suggest that traditional media personnel are where digital firms need to turn to put themselves in a position to get ahead of the digital media planning and buying curve.  She cites...
If they all look alike, how am I going to know which Ad Agency to pick? Click here to watch RSW/AgencySearch Spotlight Video on this topic. Back in early part of the summer I had an opportunity to speak to...
Finding the “must have” marketing agency is no easy task. Too many agencies look too much alike. Back in 2007 I asked a group of 20 Agency Principals at a conference in Kansas City to write down their agency’s “elevator...
Seeing we are operating a uniquely modeled Agency Search Firm in addition to representing Agencies as their outsourced full-service business development group, we are talking to Marketers on a more regular basis. We believe that the better informed Marketers can...
On Friday, July 19th, I’ll be presenting a webinar on the topic of why agency-client relationships fail. To register for the webinar, click here: RSW/AgencySearch Webinar In this presentation, I will talk about relationship hindering issues I see on the two...
I wrote this post for agencies, but felt that the perspective might be helpful to you if are potentially considering an inbound marketing agency to support your business. In our first annual Mirren-RSW/US Definitive Guide to Agency New Business Tools,...
This is a story about a Social Psychological theory called the Self-Determination Theory – and how its foundational elements are central to a successful and sustaining agency-client relationship. In my last job I worked for a large multinational concept testing...
Recently presented to a group of ANA (American National Advertiser) members in Los Angeles on the topic of why agency-client relationships fail. The conversation centered on two areas: Understanding the psyche of the agency and agency executive. The more marketers...
Paul Roetzer, Founder and CEO of PR 20/20, an inbound marketing agency kindly agreed to offer his perspective on what the agency of the future looks like as it relates to one of the key agency new business discussion points...
Working to find a better marketing agency is no easy task. It can be time consuming, tiring, and downright confusing at times. We have seen marketers try it on their own, ask a friend, do a search, and more often...