Changing agencies can be a major undertaking – if you let it be. You got to move intellectual capital, physical capital, restart relationships…it’s like meeting and moving in with a new significant other…a lot of effort for what you hope...

Agencies often think that because they’re strategic and hard working that this is something that differentiates them from other agencies on the planet. Agencies believe that because they don’t bait and switch and Marketers will only work with senior talent...

If you decide to use a search firm like RSW/AgencySearch to help you find a new agency, you want to hear the firm tell you: “My job is to make it as difficult as possible for you to make a...

Had a conversation recently with a CMO about the challenges he’s facing managing multiple agencies. He has a decent digital firm and a solid full service agency. Problem for him is two-fold: He is finding that he has to continually...

Have you ever been watching a focus group with other marketers, your boss, and maybe your agency…and felt like everybody had their own agenda coming into the groups? Does it ever seem like some or many of the participants behind...

If you are really serious about finding the best agency you possibly can, do yourself a favor and don’t just ask your typical set of questions in an RFI. Break out of the mold. Fine and important to ask questions...

All of the marketers that come to RSW/AgencySearch (to help them find a new marketing agency), have tried to look for an agency on their own in the past. While this certainly can prove successful, the time required to properly...

There are a number of signs that can present themselves suggesting it might be time to look for a new agency.   They include: Your agency has switched key account people more than once in just a few years Your...

Last week Adweek published an article featuring our latest survey. A couple of months ago, Adweek asked us to probe specific questions related to Marketing Agency reviews. They were seeing trends that suggested marketers were puting more attention on things...

In our latest National survey among marketing executives and agency principals, marketers told us a few things that prefer to see from agencies when in pitch or presentation situation – some of which they seem to rarely get. Here are a...