I posted this on our agency new business blog today and thought you might find the perspective (from the agency side) of interest and value. I had the good fortune of speaking with 15 Omnicom agencies last week in San...
Ad Age’s Agency Issue came out recently with an interesting piece about Agency Client Relationships called “The Best Agency-Client Marriages.” Retention is that sacred cow for agencies and I don’t have to tell any of you reading, a lot can get...
Nothing worse than a failing agency-client relationship. Just like a good marriage, a good agency-client relationship requires time, hard work, and sacrifice. Here are 7 things you can do to insure that the once was great agency relationship stays that...
Had a marketer ask me in an email to outline our agency search process. It’s something I always talk about..but never something I write about, so I thought I’d share. Might help you think about how to best manage your own...
Over the past 5-7 years digital firms, mobile firms, SEO firms, and social firms have been springing up like the weeds in my beds during Spring. There are two classes of these agencies that are being birthed every day. The...
In our most recent 2013 survey (click here to download:Â RSW/AgencySearch survey), the marketer and agency outlook for 2013 is somewhat of a mixed bag. Here is a topline of some of the key findings from the survey: “Uncertainty about the...
No surprises that in our latest RSW/AgencySearch survey marketers say that the bulk of the increases in their spending this year will be in digital marketing and media (e.g. social, banner, SEO). 67% of marketers stated in our latest survey state...
It amazes me. Over the past 5-6 searches we managed (helping marketers find better marketing agencies at no cost to them) the marketers have all said the same thing: The one thing they don’t want is a marketing agency with...
In this first of a series of three videos, RSW/AgencySearch discusses the issue of Agency Specialization from its latest National survey among marketers and agencies. Click on the image below to view the video: We were somewhat surprised when we...
What sort of agency search criteria do marketers use when selecting agencies? Agencies think cost plays a much more significant role in the selection process than marketers suggest.What are the implications for you – as you look at firms? Does...