Of course the Agency wins…right? They just landed a big ‘ole piece of business! Or is it the Marketer that wins because they’ve just hired a smart Agency that is going to propel them forward!? I think the answer is,...

While the numbers are increasing, Marketers are still not convinced that using a digital-only firm is the best way to go. In our most recent RSW/AgencySearch survey, only 27%of Marketers state that they use a digital-only firm.  While an increase...

In our latest RSW/AgencySearch survey among Marketers and Agencies on the changes in social and digital media since 2009, there were some interesting findings about attitude and behavior changes in this space. One in particular was a statistic that showed...

It’s a case of “doing” versus “thinking”. Simply doing without thinking is easy.  Taking the time to think and process and creatively/smartly respond is a heck of a lot harder than simply “answering”. The more you can analyze prospective Agencies’...

During this week’s Mirren Agency New Business Development Conference a roundtable of CMOs from Kayak, ESPN, and Time Warner Cable spoke about Agency-Client relationships. One of their discussion points centered on the importance of providing good feedback to Agencies –...

Just left the Mirren Business Development Conference in NYC – 300 Agencies from across the country. Great energy, great insights, a lot of great talent. During one of the breakout sessions there was some discussion about the value of Agency specialization....

When Leo Burnett left his Agency, he told employees that in order for the Agency to succeed long-term, they needed to continuously add value to their clients’ lives otherwise they would just be like everyone else. They needed to be...

The infamous RFI (Request for Information) is often the first step in a search process (after defining scope of search and finding the initial set of agencies). Problem with many RFIs is that they are just that, a request for...

Recently had a conversation with a VP Marketing about their needs and challenges as it relates to their marketing and agencies. This particular company has been using a lot of agencies, each with their specific specialization. While it’s true that...

It was so much simpler when I was growing up. Three TV Networks, no cell phones, 15% media commissions, agencies driving the client relationships. And it was so much simpler…even just six or seven years ago. There was the internet...