People inherently like to be in control. Particularly marketers.  I was a CPG marketer for 10 years. Typical “Type A” personality…wanting to make a difference, wanting to control my universe. So it comes as no surprise when I tell you...
My son, who is 18 and a proud first year at UVA, used to always want us to watch him when he was a little boy. “Watch me, watch me!” he’d always say. It was all about him and rarely...
I’ve seen advertising publications refer to the end of year/first of the new year referred to as “the silly season”. They call it this because they believe that marketers (you) randomly make changes in your agencies because it’s the “thing...
Searching for a new agency is no easy business. I read a stat recently that said there are over 70,000 agencies (of varying types and sizes) in the U.S. While there were many that fell off the radar during the...
In our most recent RSW/AgencySearch survey among agency principals and marketers, 67% of agencies surveyed stated that most of the new business coming their way (from new and existing clients) is digital in nature. While the day of the traditional...
Digitally dabbling is no way to develop a productive online program for your brand. As this post by Jonathan Houston, online marketing manager at Talooma points out, simply placing Facebook and Twitter icons on your website doesn’t make you digitally...
In a recent post on our RSW/AgencySearch site, we pointed out how marketers believe that “The Future Is Now” for digital agencies. Results from our most recent survey suggests that digital firms can’t wait to get themselves deeper into the...
I was on the phone with a reporter from Adweek yesterday and he was telling me about a new tactic that the SRI’s and Pile’s of the world are using during agency searches to help Marketers get a sense of...
I often tell our advertising agency clients that “all you guys do the same “$#@!*”. I then go on to say…at the end of the day, what really matters is the thinking and ideas and strategy and planning that goes...
The last thing you want when you bring an agency on board is to have them hunting and pecking for new business opportunities within your four walls – and losing sight of the reason why they were first brought in...