If you’re in need of a new agency and don’t know where to turn, there are ways to get a quick look at the landscape of the talent that is out there. Here are some to consider: Search convention lists. ...

Do you manage most of your creative and marketing development internally? Did you ever think that there might be a fresher perspective, a better, more objective view of your marketing world outside the four walls of your company? While I’m sure...

In a recent FastCompany article, Courtney Martin talks about the dangers of relying too heavily on what’s hot in social media, the need for integration of traditional platforms, and the need to recognize that change takes time to influence and...

I’ve had many Marketers ask if I think it’s right to split out a Digital Agency assignment from a more traditional AOR assignment. Depends on your business and how important the digital space is to your business. Depends on how...

We are at a cross road in the digital space. There are agencies that know where this world is going and there are those that are playing a game of digital 101 and aren’t very effectively taking their clients to...

Recently had the privlage to listen to Tim Williams from Ignition Consulting Group tell a group of agencies that if they don’t make changes to the way they are structured, and adapt to the demands of Marketers, they will struggle to survive. ...

Managed a search over the past year where two Agencies mightily impressed the client.  Started with the initial Chemistry/Q&A call, worked its way into the RFP, and finally found its way into the pitch.  Lots of energy, a lot of...

Having helped many Agencies with their new business development efforts since the start of our business in 2005, I have seen the pain:  Marketer under the gun to make a change and forcing Agencies to react quickly to an RFP...

When you’re feeling down, it’s sometimes hard to not let others see it.  When you go to a bad party that really is a drag, it’s tough to keep a “good face” throughout the entirety of the party – and...

Searching for a new agency is no easy task.  With so many out there to choose from, who wouldn’t want to see as many as possible to make sure they’re getting a full view of all the great possibilities! Problem...