Too often, Agencies present their wares and offer no sense of why they are presenting what they are presenting. Can happen at any stage of the Agency Search process, but the place we see it most is in the early...
In a recent article in AdAge, traditional search consultants visiting the Mirren Business conference suggested that the business of the agency search has become such a cluster with the growing involvement of procurement groups. I couldn’t agree more. Finding an...
In the findings of a report recently published on Mashable, Marketers seem to be using Twitter in a less than optimal way (as they put it ever so nicely). I know I’m one of the many that only tweets once a...
In our most recent RSW/AgencySearch survey, 87% of all the Agency principals surveyed stated that they use social media as part of their new business efforts, nearly a 30 point increase relative to 2009! Quite the increase!! But despite an...
Of course the Agency wins…right? They just landed a big ‘ole piece of business! Or is it the Marketer that wins because they’ve just hired a smart Agency that is going to propel them forward!? I think the answer is,...
While the numbers are increasing, Marketers are still not convinced that using a digital-only firm is the best way to go. In our most recent RSW/AgencySearch survey, only 27%of Marketers state that they use a digital-only firm. While an increase...
In our latest RSW/AgencySearch survey among Marketers and Agencies on the changes in social and digital media since 2009, there were some interesting findings about attitude and behavior changes in this space. One in particular was a statistic that showed...
It’s a case of “doing” versus “thinking”. Simply doing without thinking is easy. Taking the time to think and process and creatively/smartly respond is a heck of a lot harder than simply “answering”. The more you can analyze prospective Agencies’...
During this week’s Mirren Agency New Business Development Conference a roundtable of CMOs from Kayak, ESPN, and Time Warner Cable spoke about Agency-Client relationships. One of their discussion points centered on the importance of providing good feedback to Agencies –...
Just left the Mirren Business Development Conference in NYCÂ – 300 Agencies from across the country. Great energy, great insights, a lot of great talent. During one of the breakout sessions there was some discussion about the value of Agency specialization....