We recently managed a search for a large B2B firm looking to find their way more aggressively into the B2C space.  We went through our due diligence of finding about 9 agencies that met the qualifying criteria they were looking...

At this year’s Mirren Agency New Business Development Conference, I learned that many mid-to-small agencies aren’t getting the attention of the “traditional/old school” search consultants. It appears that most of these agency search consultants tend to only focus on bigger agencies...

At this year’s Cannes, there were more ad agencies winning awards for PR and social work than PR firms. Is this a trend (are ad agencies taking over the world), or is it as Ad Age suggests, a phenomena driven...

This post from Social Commerce Today about Taco Bell’s recent free taco giveaway on Facebook caught my eye. Per the post: When Taco Bell recently decided to offer its 6 million fans a free taco — no strings attached, only...

Social media is all the rage.  Marketers want to be in it.  Agencies say they can do it.  Nobody knows exactly how to charge for it.  And it’s harder than heck to keep up with. Many agencies talk about their...

Some good perspective (click here for post) from a recent past new business director on how to get the most from your agency.  Key takeaways are: 1. A brief should be clear or project purpose, requirements, budget and selection process/criteria...

Watching a marketing agency search all the way till the end is critical to seeing just how engaged a marketing agency really is. I am a big believer in a 360 degree review of agencies when in a pitch/review process....

For the fifth consecutive year in our RSW survey, senior level marketing executives state the primary reasons they look for new agencies are “lack of proactivity” “not happy with strategy or thinking,” and, sadly, “not happy with creative.” You would...

Many agency search firms use what’s commonly called the “cattle call”…no, I’m not referring to the practice of getting a boat load of agencies to submit RFIs early in the process. I’m referring to the “mass conference call” where all...

Most agency search firms focus on big assigments – working with large global firms looking for larger domestic or global agencies. So where do you turn if you’re a firm that has never used an agency search firm and all...