Most agency search firms focus on big assigments – working with large global firms looking for larger domestic or global agencies. So where do you turn if you’re a firm that has never used an agency search firm and all...
Full service agencies are probably feeling pretty good after reading this week’s Adweek article by Andy McMains: “Marketers to Digital Shops: Diversify or Die”. In the article, McMains cites results from our latest 2011 Client’s Look Ahead at Agencies survey where 67%...
Posted: Mark Sneider (www.rswagencysearch.com) What will social media do to agency search firms? Some believe that social media has so enabled marketers that the need for agencies to create more traditional marketing outreach programs targeted to marketers is virtually non-existent.  And...
“WIFM” – what’s in it for me? Nobody has the time to have to work in order to figure out your story – and nobody wants to hear about you and why you’re so great. What they want is the...
I was speaking with a principal from a digital firm out West the other day and he provided me with a beautiful analogy on the state of where digital agencies and traditional agencies are going. When there were just black...
In a recent Ad Age article Michael Bush writes about new consultants popping up that claim to be more ethical and less shameful than agency search consultants that exist today. Quite the battle brewing. And happy to have them brewing...
Some agencies start out strong and then lose steam as the relationship matures. Great agencies treat each day as if it’s the first day of the relationship and keep things super fresh. Keeping it super fresh is never easy…but it is a...
Many marketers like the idea of “going local” when searching for a new agency. They feel like they need to have their agency next door and feel like they need to have them there whenever they feel the need. I...
In a recent Ad Age Post (click here for post), Thomas Stringham speaks of the trend to minimalism as it relates to logos. Seems all very reasonable and sensible. With the world growing in number of complex choices, messages, images…keeping...
In our most recent National study, marketers indicate that they are starting to see signs of life in the economy and in their companies. 31% of market executives surveyed expect headcounts to increase in 2011, 43% think that the economy...