Posts tagged with: Agency Search Firms

How many of you get inundated with calls and emails from MarTech firms trying to sell you the best of whatever it is they are selling? I’m guessing it’s many, if not all of you. I did an informal survey...
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As a marketer, you know the things you want for your company and your brand. But do you know how to find the agency that will get you there? All too often, we see marketers try to shoulder the responsibility...
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In working with a few of our agency clients, I’m sometimes asked whether I’m bearish or bullish on the future of the marketing agency world. The answer I’ve given lately is that I’m neither. The agency world will remain strong...
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Mark Sneider, President of RSW/AgencySearch, presents findings and his perspective in a recent webinar based on the results from the  2019 New Year Outlook survey report. The webinar was a manageable, 20 minutes long. The survey, conducted among marketers and...
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When we run searches, one thing we value in challenge document responses is an agency that can really break the mold creatively without going off the rails. We appreciate the agencies that take time to create a tailored solution that...
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When you make an investment, you expect to see results; hiring a marketing agency should be no different. That’s why it continues to surprise us that a significant gap exists between the respective expectations and priorities of agencies and marketers...
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One of the easiest things to look for in a new agency is a category fit. When you work in CPG, for example, you want to see sales lift numbers and experience with branding and marketing packaged goods. But is...
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Last week we talked about something called “Silly Season,” the time of year when marketers look to make an agency change as part of their New Year adjustments. We cautioned against making a change for its own sake, as too...
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It doesn’t take a mechanic to recognize most parts of a car. You know a window from a tire, and (hopefully) you know the brakes from the gas pedal. Likewise, any good marketer is able to spot the biggest red...
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It’s often said that the only constant is change, and this certainly applies to our world of agencies and marketers. The value of an agency and of a client, for that matter, can now be measured more in its ability...
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