Posts tagged with: Agency Search Firms

COVID has  taken its toll on the enthusiasm among marketers and agencies when it comes to investing in non-marketing portions of their businesses. These reductions in spending can have the effect of either put a lot of pressure and strain...
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I present a webinar to new marketing agency clients on how to avoid a marketing agency’s worst nightmare when involved in a marketing agency search. I tell agencies to remember that in the eyes of the marketer, how you look...
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Good help can be hard to find The goal of every search we conduct is to find a match that will yield results for your business for years to come. It’s something we strive for, and it’s something we achieve....
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“I was very skeptical.” A quote from a CMO client of ours…right after we completed a successful agency search for his company. He was highly skeptical going in, but a huge believer coming out. In fact, he’s such a believer,...
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It’s been a year of micro-shifts; a plethora of small adaptations to things like messaging, channel engagement, and split-second decisions driven by social forces, political leanings, and of course, the pandemic. What’s beginning to emerge from these shifts, however, is...
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In a recent Forbes article, the author talks about how big name agency creatives are shedding themselves of the big networked firms and thinking small by starting up start-ups of their own. This same phenomena occurred during the 2008 recession,...
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How can we help you find a new marketing agency? We talk a lot about agencies in these posts and we talk about marketing agency-client relationships in these posts. That’s because we work with agencies each and every day. And...
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The conversation around internal creative teams vs. outside agencies is one that’s been an ever present theme in our world for years now. While some might say that in-house marketing is making the agency obsolete, and others say that the...
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Oh the changes you marketers have made! COVID has certainly rattled the cages of our worlds personally. And it has done quite a number on how we all operate from a marketing and advertising standpoint. Check out the results to...
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As the marketing reset approaches and the path forward begins to solidify, you may be finding yourself looking at the newly-level playing field. You may be wondering how your company can essentially go back to square one (or at least,...
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