Posts tagged with: Agency Search Firms

Where has all the creativity gone? Much has been said about the continued trend of agencies being acquired by consultancy giants. Some marketers are concerned that this will result in flat ideas from an agency that now answers to a...
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A couple of weeks ago, I had the opportunity to attend MarTech West, one of the premier marketing technology conferences in the country. They have a sister conference coming up this Fall out East. Well worth checking out. If you’re...
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For those that haven’t yet heard, the agency world saw a huge acquisition earlier this week, as Accenture purchased creative firm Droga5. What are the implications of the $200+ million move, and how does it change the landscape for marketers...
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How many of you get inundated with calls and emails from MarTech firms trying to sell you the best of whatever it is they are selling? I’m guessing it’s many, if not all of you. I did an informal survey...
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As a marketer, you know the things you want for your company and your brand. But do you know how to find the agency that will get you there? All too often, we see marketers try to shoulder the responsibility...
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In working with a few of our agency clients, I’m sometimes asked whether I’m bearish or bullish on the future of the marketing agency world. The answer I’ve given lately is that I’m neither. The agency world will remain strong...
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Mark Sneider, President of RSW/AgencySearch, presents findings and his perspective in a recent webinar based on the results from the  2019 New Year Outlook survey report. The webinar was a manageable, 20 minutes long. The survey, conducted among marketers and...
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When we run searches, one thing we value in challenge document responses is an agency that can really break the mold creatively without going off the rails. We appreciate the agencies that take time to create a tailored solution that...
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When you make an investment, you expect to see results; hiring a marketing agency should be no different. That’s why it continues to surprise us that a significant gap exists between the respective expectations and priorities of agencies and marketers...
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One of the easiest things to look for in a new agency is a category fit. When you work in CPG, for example, you want to see sales lift numbers and experience with branding and marketing packaged goods. But is...
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