Posts tagged with: Agency Search Firms

  • Times-are-Changing
It’s often said that the only constant is change, and this certainly applies to our world of agencies and marketers. The value of an agency and of a client, for that matter, can now be measured more in its ability...
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In a recent Adweek article, they discuss a study that indicates 40% of marketers do not trust their media agency. Partnership trust has declined 11% over the past two years.  This is not only a problem for agencies, it’s also...
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Is how they look today a foreshadowing of how they will operate tomorrow? I believe that what you see at any point during the agency evaluation process…is what you’ll get if you bring them on board. This is one of...
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I’m sure you all have been reading about the move to take agency work and move it in-house. We’ve seen it first hand with the agencies we represent on the agency new business side of our business. On the surface,...
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  • cocktail
Just read an article about traditional agency search firms and how they are being squeezed because they haven’t adjusted and changed with the times. You, the marketer are changing, your needs are changing in how your managing your business and...
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Our 2018 Tools & Technology Report was originally designed for marketing agencies, but it is also a great resource for marketers as well. Over 300 marketing agencies rated the value of technologies and tools in the following areas: Social Media...
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  • Next Generation
Just spent two days at the Mirren marketing agency conference in New York.  Great conference for us as it gives us the opportunity to meet, and get re-acquainted with 100’s of agencies from across the country. The conference also provides...
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I suspect some of you have opted to not work with us because of our “no cost” approach to helping marketers find new agencies. With our unique model, marketers pay nothing for us to manage the search.  We take a...
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Treat your Credit Union like it’s a retailer. Pick your retailer.  A grocery retailer, a sandwich shop, a clothing retailer…you choose. Your credit union needs to operate like the best-in-class in any of these categories. It’s not enough to just...
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Is how they look today a foreshadowing of how they will operate tomorrow? This is one of the principles I follow when I’m managing a search for a marketing client. And one of the principles I share with our marketing...
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