Posts tagged with: Agency Search Firms

Now is the time for your agency to make a difference in your world. In a recent Adweek article, the author discusses the things brands need to be thinking about and doing now, given the situation we are in. It...
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Clear historical trends indicate a movement to consolidate the number of agencies a marketer uses (on a regular basis), which is very different than it has been in the past. Pre-2017, marketers were on more of a path of expansion...
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The New Year is upon us, and with the holiday, of course, comes the resolutions that many of you have made (and hopefully none of you have broken yet!). Whether it’s shedding a few pounds, reading a few more books,...
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You may have heard some buzz recently about “the disappearing CMO”. In case you haven’t, the sentiment is that the term “marketing” is outdated as a catch-all term.  In addition, the responsibilities that once fell to the CMO are now...
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Ready or not, the Age of MarTech has arrived. Just a few short years ago, there were 100 platforms in the market.  Fast forward to today, and there are over 7,000. Each promising to bring an entirely unique, and  “completely...
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Don’t look now, but we’re quickly heading into the final quarter of 2019…heading toward that year end push. Your year has surely already brought successes, challenges, and everything in between, but we’re not done yet. The drive toward year’s end...
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You marketers are changing the way of traditional agency search firms! The world of agency search firms is changing not because it wants to…but because of the way you, the marketer are managing your business. In one of our recent...
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Another giant in the ad world is closing its doors. And of course, both brands and agencies are jumping to read the tea leaves regarding what went wrong, what could have been done differently, and what this says about the...
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This week’s post is all about confronting an uncomfortable truth: that your agency isn’t always to blame for deficiencies in the relationship. It’s easy to point to a declining metric here or a branding hiccup there and immediately hit the...
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When we conduct searches, we’re always on the lookout for shops that have an eye on the horizon. The best agencies are those that are adaptable enough to adjust to changing trends, but have the discernment to do so in...
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