Posts filed under: Marketing

In a recent article by Andy McMains at Adweek, he reports that the small independent firms that are part of the Worldwide Partner agency network are particularly pessimistic when it comes to the outlook for the business of marketing and...
Continue Reading →
Earlier this year, Adweek ran a story off of a survey we at RSW/AgencySearch ran among Marketers.  67% of Marketers stated in this survey they believed that in the future, digital-only agencies would need to diversify into a fuller range of...
Continue Reading →
I was on the phone with a reporter from Adweek yesterday and he was telling me about a new tactic that the SRI’s and Pile’s of the world are using during agency searches to help Marketers get a sense of...
Continue Reading →
I often tell our advertising agency clients that “all you guys do the same “$#@!*”.  I then go on to say…at the end of the day, what really matters is the thinking and ideas and strategy and planning that goes...
Continue Reading →
The last thing you want when you bring an agency on board is to have them hunting and pecking for new business opportunities within your four walls – and losing sight of the reason why they were first brought in...
Continue Reading →
At this year’s Mirren Agency New Business Development Conference, I learned that many mid-to-small agencies aren’t getting the attention of the “traditional/old school” search consultants. It appears that most of these agency search consultants tend to only focus on bigger agencies...
Continue Reading →
This post from Social Commerce Today about Taco Bell’s recent free taco giveaway on Facebook caught my eye. Per the post: When Taco Bell recently decided to offer its 6 million fans a free taco — no strings attached, only...
Continue Reading →
Social media is all the rage.  Marketers want to be in it.  Agencies say they can do it.  Nobody knows exactly how to charge for it.  And it’s harder than heck to keep up with. Many agencies talk about their...
Continue Reading →
Some good perspective (click here for post) from a recent past new business director on how to get the most from your agency.  Key takeaways are: 1. A brief should be clear or project purpose, requirements, budget and selection process/criteria...
Continue Reading →
Recently the 4A’s set forth a proclamation that “feedback” should be built into contracts between Marketers and the traditional agency search firms they hire (4A’s article). Here’s what these “old school” search consultants say:   “It’s Good Idea, but Practical Issues...
Continue Reading →