Posts filed under: Marketing

My daughter uses Pinterest to create make-up boards, learn about dying her hair with Kool-Aid, and making rubbery eggs. But of what value is Pinterest to Marketers?  And how can a Marketer use Pinterest as a guide to helping select...
Continue Reading →
In our most recent RSW/AgencySearch survey, 87% of all the Agency principals surveyed stated that they use social media as part of their new business efforts, nearly a 30 point increase relative to 2009! Quite the increase!! But despite an...
Continue Reading →
When Leo Burnett left his Agency, he told employees that in order for the Agency to succeed long-term, they needed to continuously add value to their clients’ lives otherwise they would just be like everyone else. They needed to be...
Continue Reading →
Came across a group recently that might be of benefit to you, the Marketer. With increasing pressure on generating solid returns on production, media, and advertising investments, I thought these services offered some very unique solutions that can help you...
Continue Reading →
This is how you want your agency to think and work and create:    Click there ↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓ INNOVATION Marketers tell us in our surveys that the #1 reason they look for a new Agency is because their Agency isn’t proactive. You want...
Continue Reading →
The infamous RFI (Request for Information) is often the first step in a search process (after defining scope of search and finding the initial set of agencies). Problem with many RFIs is that they are just that, a request for...
Continue Reading →
Recently had a conversation with a VP Marketing about their needs and challenges as it relates to their marketing and agencies. This particular company has been using a lot of agencies, each with their specific specialization. While it’s true that...
Continue Reading →
I recently had an opportunity to listen to Tim Williams speak about the future role of agencies and the fear that many agencies share – that their value is becoming more and more difficult to define. As marketers can crowdsource...
Continue Reading →
If you’re in need of a new agency and don’t know where to turn, there are ways to get a quick look at the landscape of the talent that is out there. Here are some to consider: Search convention lists. ...
Continue Reading →
Do you manage most of your creative and marketing development internally? Did you ever think that there might be a fresher perspective, a better, more objective view of your marketing world outside the four walls of your company? While I’m sure...
Continue Reading →